Founding Growth & AI Marketing Lead

We are looking for someone who is fascinated by  why people do what they do  and excited about using AI to turn those insights into growth.

This role sits at the intersection of  AI, psychology, marketing, brand, and digital experience .

You will work directly with the founders across two businesses:

New Wave Car Wash , where you will help rethink the website, customer journey, membership experience, messaging, and growth strategy.

Newcleux , where you will help shape how an entirely new AI operating system is experienced, understood, and brought to market, from product journeys and onboarding to positioning, messaging, and user adoption.

• We are not looking for a traditional marketer.
• We are looking for someone who can understand human behavior, spot friction, build trust, improve conversion, and use AI to move faster across research, content, design, testing, prototyping and analysis.

You may be a great fit if you are:

• Are deeply curious about psychology, consumer behavior, and decision making
• Understand growth, conversion, retention, and customer journeys
• Have strong instincts around brand, messaging, UI, UX, and digital experiences
• Use AI confidently to research, create, test, analyze, and execute
• Can turn ideas into experiments, prototypes, and real customer experiences
• Are comfortable with data but never lose sight of the human behind it
• Move quickly, think creatively, and are comfortable building without a rigid playbook
• Want meaningful ownership and direct influence on how both businesses grow

Location and how we work:

Our founding team is based between  Abu Dhabi and Chicago , but location is not a barrier.

For us,  the person matters more than the post code .

We are looking for someone exceptional, curious, adaptable, and aligned with how we want to build. If that is you, we are open to where you are based.

If you're fascinated by  people, technology, design, and growth , and you believe the best marketers of the AI era will be the ones who understand humans better than anyone else, we'd love to meet you.

When you apply, don't just send us a résumé. Show us something you've built, redesigned, grown, tested, or changed and tell us what you learned about people along the way.