Job description
1. Product strategy & innovation
- Define long-term strategic direction for SmartSME product
- Identify emerging opportunities in SME digital banking, embedded finance and AI driven lending.
- Build product positioning aligned with the group ecosystem strategy
- Drive continuous product enhancement and innovation initiatives.
2. Ecosystem Development
- Design ecosystem integration strategies across lending products, insurance, CRM and third-party SME services.
- Identify ecosystem partnership opportunities.
- Drive merchant engagement and ecosystem stickiness initiatives
3. Research and Market intelligence
- Conduct research on SME operational behaviors and pain points
- Benchmark global SME supper-app and digital banking models
- Analyze market trends, fintech innovations and regulatory changes
4. AI & data driven product innovation
- Collaborate with data and AI teams/tools to develop alternative credit scoring, AI recommendation engines, approval prediction frameworks and merchant prioritization models.
5. Strategic planning
- Build business cases, strategy roadmaps and ecosystem proposals
- Translate complex product concepts into executive-level narratives
- Support strategic planning and transformation discussions