Manager, Mobile Marketing
Indeed|Singtel|Singapore 239732|12 Aug 2026
JOB DESCRIPTION
Date: 7 Aug 2026
Location: Singapore, Singapore
#job-location.job-location-inline { display: inline; }
Company: Singtel Group
Singtel is where Technology meets Purpose.
We're building an AI-first telco for the future—connecting people, businesses and communities through trusted networks, intelligent digital services and next-generation technology.
From transforming everyday experiences in mobile, broadband, entertainment and lifestyle services to enabling enterprises with AI, 5G+, cloud, cybersecurity, data centres and digital platforms, we create the technology that powers how millions live, work and connect.
At Singtel, your work creates real impact. You'll help shape how small and medium-sized businesses connect, operate and grow through relevant mobile solutions, compelling propositions and seamless customer experiences.
This is where BIG Possibilities become reality.
Be a Part of Something BIG!
As the Mobile Marketing Manager , you will drive the commercial performance, market positioning and end-to-end go-to-market execution of Singtel’s SME Mobile portfolio, supporting a business of approximately $110 million in annual revenue.
Working closely with Product, Sales, Digital, Retail, Operations and external partners, you will translate business priorities into compelling propositions and integrated campaigns that drive customer acquisition, revenue growth, market share and long-term customer value.
How You will Make An Impact:
1. Go-to-Market Strategy and Execution
Develop and execute the annual and quarterly go-to-market plan for the SME Mobile portfolio.
Translate product strategies and commercial objectives into clear customer propositions, campaign plans and sales execution programmes.
Lead end-to-end launches for new mobile plans, devices, promotions, value-added services and roaming propositions.
Define target customer segments, campaign mechanics, pricing messages, channel strategies and customer journeys.
Ensure all launches are delivered on schedule and supported by the necessary sales materials, communications, system readiness and operational processes.
Coordinate activities across Direct Sales, Digital, Retail, Contact Centre, telesales and partner channels.
2. Revenue and Customer Growth
Drive acquisition of new SME mobile lines, port-ins, recontracting, upselling and cross-selling.
Develop initiatives to grow service revenue, equipment revenue, roaming and value-added service penetration.
Identify revenue gaps and implement targeted recovery plans across customer segments, products and sales channels.
Improve customer lifetime value through lifecycle campaigns covering onboarding, usage stimulation, recontracting, retention and win-back.
Develop targeted programmes for high-value customers, multi-line accounts, device refresh opportunities and customers with low product penetration.
Support achievement of annual revenue, gross-add, net-add, ARPU and customer-retention targets.
3. Portfolio and Proposition Management
Work with Product Managers to shape competitive SME mobile plans, bundles and promotional propositions.
Use market, customer and sales insights to identify proposition gaps and growth opportunities.
Develop segment-specific propositions for micro, small and medium-sized enterprises.
Ensure that mobile plans, devices, value-added services and roaming offers are positioned as an integrated business mobility solution.
Recommend pricing, promotional and bundling strategies based on customer needs, competitor activity and commercial returns.
Support device and equipment strategies, including premium-device sales, instalment-payment adoption, device refresh and sales beyond mobile handsets.
4. Campaign and Customer Lifecycle Management
Plan and manage acquisition, recontracting, upsell, retention and win-back campaigns.
Develop campaign briefs, customer targeting criteria, communications and channel activation plans.
Work with analytics and customer-base teams to identify priority customer segments and next-best-action opportunities.
Manage campaign performance across digital media, email, SMS, outbound calling, account-management and physical channels.
Continuously optimise campaigns based on conversion, revenue, cost per acquisition and customer response.
Ensure that customer communications are clear, relevant and compliant with regulatory and brand requirements.
5. Sales Enablement and Channel Management
Equip sales teams and channels with clear product positioning, customer benefits, sales scripts, FAQs, comparison guides and objection-handling materials.
Conduct product and campaign briefings for account managers, contact-centre agents, retail staff and channel partners.
Develop channel-specific incentives and sales programmes to improve product adoption and execution.
Monitor channel performance and identify operational, system or process issues affecting sales conversion.
Gather structured feedback from frontline teams and work with relevant stakeholders to address execution gaps.
Ensure consistent customer propositions and campaign execution across all sales touchpoints.
6. Commercial Performance and Analytics
Own the performance scorecard for SME Mobile go-to-market initiatives.
Track revenue, gross adds, net adds, recontracting, ARPU, device sales, roaming, value-added services and campaign conversion.
Analyse performance by customer segment, sales channel, product, plan, device category and campaign.
Develop regular management updates highlighting performance, risks, opportunities and corrective actions.
Build business cases and post-implementation reviews for major campaigns and commercial initiatives.
Manage campaign budgets and ensure investments deliver measurable commercial returns.
7. Market and Competitive Intelligence
Monitor competitor pricing, promotions, plans, devices, roaming propositions and SME market activity.
Identify emerging customer needs, technology trends and changes in the SME business environment.
Translate competitive and customer insights into actionable proposition and campaign recommendations.
Work with Research, Analytics and Sales teams to improve understanding of SME customer behaviour and purchase drivers.
Ensure Singtel’s SME Mobile propositions remain differentiated, competitive and relevant.
8. Cross-Functional Leadership
Act as the central go-to-market lead connecting Product, Sales, Marketing, Digital, Customer Experience, Operations, Finance, Legal, Regulatory and Technology teams.
Establish clear project plans, responsibilities, milestones and decision points for major launches.
Drive issue resolution and escalate risks that may affect revenue, customer experience or launch timelines.
Influence stakeholders without direct authority and align teams around common commercial outcomes.
Manage agencies, vendors and external partners supporting campaign development and execution.
Skills for Success:
Degree in Marketing, Business, Communications, Economics or a related discipline.
At least 6–8 years of experience in product marketing, go-to-market, commercial management, customer lifecycle management or telecommunications.
Demonstrated experience managing revenue and customer-growth initiatives.
Strong understanding of mobile telecommunications, subscription products, devices, digital channels and customer lifecycle management.
Experience leading cross-functional product launches and integrated marketing campaigns.
Strong commercial and analytical capabilities, with the ability to use data to identify opportunities and evaluate campaign performance.
Experience in B2B, SME or subscription-based businesses is an advantage.
Familiarity with digital marketing, CRM, marketing automation and customer analytics is beneficial.
Strong stakeholder management and influencing skills, with the ability to align multiple teams without direct authority.
Excellent communication, project management and execution discipline.
Strong commercial ownership with the ability to balance growth, customer experience and return on investment.
Are you ready to say hello to BIG Possibilities?
Take the leap with Singtel to unlock new opportunities and accelerate your growth. Apply now and start your empowering career!
Location: Singapore, Singapore
#job-location.job-location-inline { display: inline; }
Company: Singtel Group
Singtel is where Technology meets Purpose.
We're building an AI-first telco for the future—connecting people, businesses and communities through trusted networks, intelligent digital services and next-generation technology.
From transforming everyday experiences in mobile, broadband, entertainment and lifestyle services to enabling enterprises with AI, 5G+, cloud, cybersecurity, data centres and digital platforms, we create the technology that powers how millions live, work and connect.
At Singtel, your work creates real impact. You'll help shape how small and medium-sized businesses connect, operate and grow through relevant mobile solutions, compelling propositions and seamless customer experiences.
This is where BIG Possibilities become reality.
Be a Part of Something BIG!
As the Mobile Marketing Manager , you will drive the commercial performance, market positioning and end-to-end go-to-market execution of Singtel’s SME Mobile portfolio, supporting a business of approximately $110 million in annual revenue.
Working closely with Product, Sales, Digital, Retail, Operations and external partners, you will translate business priorities into compelling propositions and integrated campaigns that drive customer acquisition, revenue growth, market share and long-term customer value.
How You will Make An Impact:
1. Go-to-Market Strategy and Execution
Develop and execute the annual and quarterly go-to-market plan for the SME Mobile portfolio.
Translate product strategies and commercial objectives into clear customer propositions, campaign plans and sales execution programmes.
Lead end-to-end launches for new mobile plans, devices, promotions, value-added services and roaming propositions.
Define target customer segments, campaign mechanics, pricing messages, channel strategies and customer journeys.
Ensure all launches are delivered on schedule and supported by the necessary sales materials, communications, system readiness and operational processes.
Coordinate activities across Direct Sales, Digital, Retail, Contact Centre, telesales and partner channels.
2. Revenue and Customer Growth
Drive acquisition of new SME mobile lines, port-ins, recontracting, upselling and cross-selling.
Develop initiatives to grow service revenue, equipment revenue, roaming and value-added service penetration.
Identify revenue gaps and implement targeted recovery plans across customer segments, products and sales channels.
Improve customer lifetime value through lifecycle campaigns covering onboarding, usage stimulation, recontracting, retention and win-back.
Develop targeted programmes for high-value customers, multi-line accounts, device refresh opportunities and customers with low product penetration.
Support achievement of annual revenue, gross-add, net-add, ARPU and customer-retention targets.
3. Portfolio and Proposition Management
Work with Product Managers to shape competitive SME mobile plans, bundles and promotional propositions.
Use market, customer and sales insights to identify proposition gaps and growth opportunities.
Develop segment-specific propositions for micro, small and medium-sized enterprises.
Ensure that mobile plans, devices, value-added services and roaming offers are positioned as an integrated business mobility solution.
Recommend pricing, promotional and bundling strategies based on customer needs, competitor activity and commercial returns.
Support device and equipment strategies, including premium-device sales, instalment-payment adoption, device refresh and sales beyond mobile handsets.
4. Campaign and Customer Lifecycle Management
Plan and manage acquisition, recontracting, upsell, retention and win-back campaigns.
Develop campaign briefs, customer targeting criteria, communications and channel activation plans.
Work with analytics and customer-base teams to identify priority customer segments and next-best-action opportunities.
Manage campaign performance across digital media, email, SMS, outbound calling, account-management and physical channels.
Continuously optimise campaigns based on conversion, revenue, cost per acquisition and customer response.
Ensure that customer communications are clear, relevant and compliant with regulatory and brand requirements.
5. Sales Enablement and Channel Management
Equip sales teams and channels with clear product positioning, customer benefits, sales scripts, FAQs, comparison guides and objection-handling materials.
Conduct product and campaign briefings for account managers, contact-centre agents, retail staff and channel partners.
Develop channel-specific incentives and sales programmes to improve product adoption and execution.
Monitor channel performance and identify operational, system or process issues affecting sales conversion.
Gather structured feedback from frontline teams and work with relevant stakeholders to address execution gaps.
Ensure consistent customer propositions and campaign execution across all sales touchpoints.
6. Commercial Performance and Analytics
Own the performance scorecard for SME Mobile go-to-market initiatives.
Track revenue, gross adds, net adds, recontracting, ARPU, device sales, roaming, value-added services and campaign conversion.
Analyse performance by customer segment, sales channel, product, plan, device category and campaign.
Develop regular management updates highlighting performance, risks, opportunities and corrective actions.
Build business cases and post-implementation reviews for major campaigns and commercial initiatives.
Manage campaign budgets and ensure investments deliver measurable commercial returns.
7. Market and Competitive Intelligence
Monitor competitor pricing, promotions, plans, devices, roaming propositions and SME market activity.
Identify emerging customer needs, technology trends and changes in the SME business environment.
Translate competitive and customer insights into actionable proposition and campaign recommendations.
Work with Research, Analytics and Sales teams to improve understanding of SME customer behaviour and purchase drivers.
Ensure Singtel’s SME Mobile propositions remain differentiated, competitive and relevant.
8. Cross-Functional Leadership
Act as the central go-to-market lead connecting Product, Sales, Marketing, Digital, Customer Experience, Operations, Finance, Legal, Regulatory and Technology teams.
Establish clear project plans, responsibilities, milestones and decision points for major launches.
Drive issue resolution and escalate risks that may affect revenue, customer experience or launch timelines.
Influence stakeholders without direct authority and align teams around common commercial outcomes.
Manage agencies, vendors and external partners supporting campaign development and execution.
Skills for Success:
Degree in Marketing, Business, Communications, Economics or a related discipline.
At least 6–8 years of experience in product marketing, go-to-market, commercial management, customer lifecycle management or telecommunications.
Demonstrated experience managing revenue and customer-growth initiatives.
Strong understanding of mobile telecommunications, subscription products, devices, digital channels and customer lifecycle management.
Experience leading cross-functional product launches and integrated marketing campaigns.
Strong commercial and analytical capabilities, with the ability to use data to identify opportunities and evaluate campaign performance.
Experience in B2B, SME or subscription-based businesses is an advantage.
Familiarity with digital marketing, CRM, marketing automation and customer analytics is beneficial.
Strong stakeholder management and influencing skills, with the ability to align multiple teams without direct authority.
Excellent communication, project management and execution discipline.
Strong commercial ownership with the ability to balance growth, customer experience and return on investment.
Are you ready to say hello to BIG Possibilities?
Take the leap with Singtel to unlock new opportunities and accelerate your growth. Apply now and start your empowering career!