Creative Strategist (Performance Ads)

Creative Strategist – Ravel (Full-time, On-site, Mumbai)

About Ravel

Ravel is a BSE-listed, performance-driven haircare brand. We don't run brand awareness campaigns and hope. Every creative we ship is measured on ROAS, CAC, and thumb-stop rate. If a script doesn't convert, we kill it and write a better one. That's the job.

The Role

You will own the creative engine behind our paid ads end to end. Not just the idea, the finished ad. You'll do the research, write the copy, plan the shoot, and work with our in-house editors to get it done. This is a direct response copywriting role at its core: your words have one job, to make people buy. Your ideas go live on real budgets within days, and you'll see exactly how they perform.

What You'll Do

• Do deep customer research: mine reviews, comments, support chats, competitor ads, and Reddit threads to find the exact words our customers use to describe their problems
• Write direct response ad scripts and copy for Meta and other paid channels. Hooks, angles, offers, CTAs, all built on research, not guesswork
• Ideate ad concepts rooted in customer insight, not trends copied from other brands
• Own execution: plan shoots, direct talent, and get the ad made with our team
• Edit creatives yourself or work with our in-house editor tightly to get ideas implemented.
• Read performance data (CTR, ROAS, CAC, hook rate) and iterate. Winning ads get scaled, losing ads get dissected
• Build structured A/B tests: new hooks, new angles, new formats, every week

Who Should Apply

• You've written direct response creatives for D2C performance marketing and can show ads that actually spent money
• You do the research before you write. You know a great hook comes from a customer review, not a brainstorm
• You write original copy. If your process is pasting a prompt into ChatGPT and shipping the output, don't apply. We'll know by the second line
• You can write a hook in 8 words that earns the next 3 seconds
• You can edit on CapCut or Premiere, or at minimum give an editor frame-level feedback instead of vague notes
• You're comfortable being wrong fast. Half your ideas will fail. The good ones will more than pay for them

Why This Role

• Your creatives run on meaningful budgets from day one, with full visibility into results
• Direct access to the founder and the media buying data. No layers between your idea and the outcome
• Fast feedback loops: concept on Monday, live by Wednesday, data by end of week
• Competitive pay, with growth tied to the performance you drive

How to Apply

• Send your resume to ayush@ravelcare.com along with 2-3 ads you've worked on and one line each on what they achieved. Applications without work samples won't be considered.