Ecommerce Specialist (from D2C INDUSTRY)
LinkedIn|MG|New Delhi, Delhi, India|14 Aug 2026
JOB DESCRIPTION
About The Opportunity
A fast-scaling digital-first brand in the D2C (Direct-to-Consumer) commerce space, we’re building category-leading experiences that blend seamless UX, data-driven personalization, and agile supply chain execution. Our ecommerce specialists own the full funnel — from acquisition and conversion to retention and LTV optimization — working cross-functionally to turn traffic into revenue and customers into advocates.
Role & Responsibilities
A fast-scaling digital-first brand in the D2C (Direct-to-Consumer) commerce space, we’re building category-leading experiences that blend seamless UX, data-driven personalization, and agile supply chain execution. Our ecommerce specialists own the full funnel — from acquisition and conversion to retention and LTV optimization — working cross-functionally to turn traffic into revenue and customers into advocates.
Role & Responsibilities
- Manage end-to-end ecommerce operations across owned channels (website, app, social commerce) to maximize conversion rate, AOV, and retention metrics.
- Execute performance marketing campaigns (Meta, Google Ads, TikTok) with a focus on ROAS, CAC, and funnel efficiency — using UTM tracking, pixeling, and attribution modeling.
- Optimize product pages, checkout flows, and post-purchase journeys using heatmaps, A/B testing tools (Optimizely, VWO), and behavioral analytics (Hotjar, Google Analytics 4).
- Collaborate with supply chain and logistics to reduce delivery time, cart abandonment, and returns — ensuring frictionless fulfillment for 3PL and fulfillment centers.
- Partner with CRM and loyalty teams to build segmented re-marketing flows, win-back campaigns, and personalized email/SMS sequences using Klaviyo or similar tools.
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Monitor real-time dashboards, report on KPIs (revenue, CTR, CR, churn), and present data-driven recommendations to leadership weekly.
- Must-Have
- Google Analytics 4
- Meta Ads Manager
- Google Ads
- Klaviyo
- Shopify / Magento / BigCommerce
- A/B Testing (Optimizely, VWO)
- UTM Tracking
- Heatmap & Session Recording (Hotjar, Microsoft Clarity)
- Preferred
- TikTok For Business Ads
- SQL (basic querying for funnel analysis)
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CRM Integration (Zoho, HubSpot)
- Work in a high-velocity, results-driven D2C startup with direct access to growth metrics and leadership.
- Flexible Fridays, performance bonuses tied to KPIs, and a culture that celebrates data wins — not just opinions.
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On-site team lunches, quarterly offsites, and a collaborative open-plan office vibe in Bangalore (or your city of hire).