Performance Marketer

Roles & Responsibilities

·        Plan, launch, and optimize Meta (Facebook & Instagram) advertising campaigns.

·        Manage Google Ads campaigns including Search, Shopping, Display, and Performance Max.

·        Monitor campaign performance and optimize for ROAS, CPA, CTR, and conversions.

·        Create campaign strategies based on business objectives.

·        Conduct audience research and build high-converting targeting strategies.

·        Work closely with designers and content creators to develop high-performing ad creatives.

·        Perform A/B testing on creatives, copy, audiences, and landing pages.

·        Analyse campaign data and prepare weekly and monthly performance reports.

·        Track conversions using Meta Pixel, GA4, GTM, and Google Ads Conversion Tracking.

·        Stay updated with the latest trends, platform updates, and best practices.

 

Required Skills

·        2–4 years of hands-on experience in Performance Marketing.

·        Strong expertise in Meta Ads Manager.

·        Experience with Google Ads.

·        Knowledge of Google Analytics 4 (GA4) and Google Tag Manager (GTM).

·        Understanding of eCommerce marketing and conversion funnels.

·        Experience working with Shopify brands is a plus.

·        Strong analytical and problem-solving skills.

·        Excellent communication and reporting abilities.