Senior Manager, Launch Strategy & Activation

Driven by a passion for enhancing people's quality of life, WSA continues to lead the hearing aid industry as a market innovator. Our dedication to expanding access to hearing care in underserved markets reflects our mission to accelerate business transformation and reach more individuals more effectively.

This role is central to shaping how WSA's product roadmap comes to life across APAC. You will own the rollout of the launch roadmap for the region, acting as the critical bridge between global product strategy and country-level reality — ensuring local market needs and competitive insight actively shape future roadmap decisions. You will be someone who can translate ambiguity into a clear, sequenced roadmap, then carry it through to disciplined execution across multiple platforms and markets.

What you will do

• Own the end-to-end solutions roadmap strategy across all platforms — Premium, Cost Optimized and Over the Counter products — building and maintaining a 3-year portfolio "needs-and-wants" view by country that keeps global product strategy anchored to real, evolving market demand.

• Architect product launch planning and pricing strategy, converting the long-range roadmap into a rigorous 1-year NPI plan by country to maximise competitive advantage and commercial return.

• Drive launch execution and pricing realisation in-market, closing the loop from insight to roadmap to results, and feeding what's learned back into the next cycle of roadmap decisions.

• Champion the insights-to-roadmap process as the region's voice in global product strategy

What you bring

• 5+ years in product marketing or lifecycle management, with a track record of owning a roadmap from strategic intent through to commercial execution in-market.

• A strategic mindset capable of holding a multi-year, multi-platform portfolio view while staying disciplined enough to land a 1-year plan with precision, country by country.

• Proven ability to operate — and influence — inside complex or matrixed organizations, building alignment across global product, regional, and country stakeholders without formal authority over any of them.

Who we are

At WSA, we provide innovative hearing aids and hearing health services.

Together with our 12,000 colleagues in 130 countries, we invite you to help unlock human potential by bringing back hearing for millions of people around the world.

With us, you will become part of a truly global company where we care for one another, welcome diversity and celebrate our successes.

Sounds wonderful? We can't wait to hear from you.

WSA is an equal-opportunity employer and committed to creating an inclusive employee experience for all. Regardless of race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status we firmly believe that our work is at its best when everyone feels free to be their most authentic self.

WSAudiology is formed in 2019, through the merger of Sivantos and Widex, WS Audiology combines over 140 years of experience in pioneering the use of technology to help people with hearing loss hear the sounds that make life wonderful. We are active in over 125 markets and employ 11,000 people worldwide. Our broad portfolio of hearing-related products and services generates annual revenues of around EUR 2 billion.

As advanced as hearing care is today, we are dedicated to making it even better. Our people have a passion for innovation and are committed to applying it to help make a wonderful sound part of everyone’s life.

There is nothing more rewarding to us than seeing someone regain the miracle of hearing and watching them thrive. As a leader in our industry, we have already helped improve the lives of millions of people, but there is more to be done.

WSAudiology Singapore employs more than 1,300 people across a variety of functions. Here, we host numerous global functions such as Manufacturing & Supply Chain, Quality, IT, Legal, and HR. We also develop and manufacture state-of-the-art behind-the-ear hearing aid devices for our global markets.

Learn about us on www.wsa.com