Business Development Manager (Digital Marketing)

Business Development Manager — Digital Marketing Sales

Mustard Seed Digital | Singapore | Full-Time

About Mustard Seed Digital

Mustard Seed Digital is a Singapore-based creative-performance digital marketing agency that helps brands grow through strategy, content, creativity, performance marketing, and marketing technology.

We work with businesses that want more than “just posts” or “just ads”. Our role is to help clients clarify their marketing direction, strengthen their brand presence, generate better leads, improve campaign performance, and build more effective digital marketing systems.

Our services include social media management, content marketing, creative production, performance marketing, paid search, paid social, website design and development, branding, copywriting, CRM, marketing automation, and digital marketing training.

As we continue to grow, we are looking for a Business Development Manager who can help us open new doors, build strong B2B relationships, and bring in quality clients who value strategic and measurable digital marketing support.

About the Role

This is a client acquisition and revenue growth role.

We are looking for a confident B2B hunter who enjoys prospecting, meeting business owners and marketing decision-makers, uncovering client needs, and presenting practical digital marketing solutions.

You should not be someone who only waits for inbound leads. You should be comfortable identifying prospects, initiating conversations, following up consistently, building trust, and moving opportunities from first contact to proposal and closing.

This role is ideal for someone who has experience in B2B sales, digital marketing sales, agency sales, media sales, SaaS sales, marketing consultancy, or professional services business development.

You do not need to be a digital marketing specialist, but you must be able to understand and discuss marketing challenges confidently with clients. You should be able to ask good questions, identify business pain points, and work with our internal team to recommend suitable solutions.

What You Will Be Responsible For

Business Development & Client Acquisition

• Identify, prospect, and develop new B2B client opportunities in Singapore
• Build your own sales pipeline through outreach, referrals, networking, events, partnerships, and follow-ups
• Engage business owners, SME leaders, marketing managers, corporate decision-makers, and brand teams
• Conduct discovery conversations to understand clients’ business goals, marketing challenges, budget, and decision-making process
• Promote MSD’s digital marketing, creative, content, performance marketing, website, CRM, and marketing automation solutions
• Prepare and present proposals, quotations, pitch decks, and commercial scopes
• Manage the full sales cycle from prospecting to proposal, negotiation, closing, and handover
• Achieve agreed sales, revenue, and gross profit targets
• Maintain strong relationships with prospects and clients to support repeat business and long-term account growth

Consultative Selling & Solution Development

• Understand each client’s business situation before recommending a solution
• Help clients see how digital marketing can support brand growth, lead generation, customer engagement, and business performance
• Work with internal teams to shape solutions that are relevant, realistic, and commercially viable
• Present ideas clearly and confidently to clients
• Translate client needs into practical digital marketing scopes and proposals
• Provide market feedback and client insights to help MSD improve its offerings

Internal Coordination

• Work closely with the Accounts, Creative, Performance Marketing, and Operations teams
• Ensure proper handover after a deal is closed
• Support smooth client onboarding and expectation-setting
• Monitor client feedback where needed and support service recovery or account growth opportunities
• Keep sales activities, pipeline updates, and client information properly documented

Who We Are Looking For

We are looking for someone who is commercially driven, proactive, and comfortable with B2B client acquisition.

The ideal candidate should have:

• Proven experience in B2B sales, business development, account acquisition, or client-facing revenue growth
• Experience selling digital marketing, advertising, creative services, media, SaaS, consulting, professional services, or other B2B solutions
• A good understanding of digital marketing services such as social media, content marketing, paid advertising, SEO, websites, branding, CRM, or marketing automation
• Confidence in prospecting and opening new business conversations
• Strong communication, presentation, and negotiation skills
• Ability to speak with business owners, marketing teams, and senior decision-makers
• Strong commercial sense and the ability to work towards revenue and profitability targets
• Good follow-up discipline and the ability to manage multiple leads at different stages
• Ability to work independently while collaborating closely with internal teams
• A consultative mindset — able to understand client needs instead of simply pushing packages

We Are Especially Interested In Candidates Who Have

• Existing B2B sales experience in Singapore
• Experience in a digital agency, creative agency, media agency, marketing consultancy, SaaS company, or related business
• A network of SME owners, marketing decision-makers, corporate contacts, or potential business leads
• Experience preparing proposals, quotations, pitch decks, or commercial scopes
• Experience selling retainers, campaigns, projects, or marketing-related solutions
• Confidence in approaching new clients and creating opportunities from scratch

This Role May Be a Good Fit If You Are

• A hunter who enjoys opening new doors and building your own pipeline
• Someone who understands that good sales is about asking the right questions, not just giving a sales pitch
• Comfortable speaking about digital marketing, branding, content, websites, and paid media with clients
• Motivated by revenue growth, client relationships, and business impact
• Looking for a role where your contribution to agency growth is visible and valued
• Able to work in a boutique agency environment where initiative, ownership, and accountability matter

This Role May Not Be Suitable If You

• Prefer to handle only inbound enquiries
• Are uncomfortable with prospecting or cold outreach
• Have no interest in digital marketing, content, branding, or performance marketing
• Prefer a highly structured corporate sales environment with fixed scripts and rigid processes
• Are looking for a purely account servicing role without revenue responsibility

Why Join Mustard Seed Digital?

At MSD, you will not be selling generic marketing packages. You will be helping businesses think through how digital marketing can support their growth.

You will have the opportunity to:

• Sell a broad range of creative, digital, content, performance, and marketing technology solutions
• Work with a team that values strategy, creativity, performance, and purposeful growth
• Shape meaningful client conversations from the first meeting
• Build relationships across different industries and business segments
• Play a direct role in growing the agency’s client base and market presence
• Be part of a boutique agency where your effort, ideas, and results are visible

Employment Details

Employment Type: Full-time
Location: Singapore
Role Type: Business Development / Digital Marketing Sales / B2B Client Acquisition

How to Apply

Interested candidates are invited to apply with your resume on the portal and a short note on your business development experience.

In your application, please share:

• The types of clients or industries you have sold to
• The products, services, or solutions you have sold previously
• Any experience you have in digital marketing, media, creative services, SaaS, consulting, or professional services
• Examples of how you have developed new business or built your own sales pipeline

We are looking for someone who can help us grow, open new opportunities, and build long-term client relationships for Mustard Seed Digital.

Job Type: Full-time

Pay: $60,000.00 - $84,000.00 per year

Work Location: In person