Customer Relationship Management Specialist

Calling out all Indonesian CRM Operations Specialist!

About the role:

The CRM Operations Specialist plays a critical role in supporting CRM operations across GetGo Carsharing, ZipZap Car Subscription, and other brands within the GetGo Technologies group. This is a hands-on executional role responsible for building, testing, launching, and maintaining CRM campaigns across multiple channels (email, push, in-app, SMS, web) via our customer engagement platform. You will work closely with the Lead, Lifecycle Marketing and own the operational backbone of our lifecycle marketing efforts — ensuring data readiness, accurate trigger logic, and flawless campaign execution behind every customer touchpoint.

How You Will Make An Impact:

Campaign Execution & QA

1. Build and execute multi-channel campaigns across channels (email, push, in-app, SMS, web landing pages) on the customer engagement platform.
2. Conduct end-to-end QA: segmentation, rendering, personalisation logic, tracking, and delivery checks.
3. Troubleshoot campaign or setup issues across systems and coordinate technical fixes when required.

Data & Platform Readiness

1. Ensure all required customer data (events, attributes, flags) are correctly passed into the platform from various sources.
2. Validate trigger logic and data flows for automated journeys.
3. Maintain platform hygiene including naming conventions, templates, and workflow structures.

Monitoring & Reporting of Performance Health

1. Monitor and report on key operational performance metrics (e.g., deliverability, bounce rates, error frequency, channel performance) to identify trends and recurring issues.
2. Recommend and implement operational improvements to enhance campaign reliability, channel performance, and overall platform health.

Cross-Functional Collaboration & Process Management

1. Work closely with marketing, data, product, and engineering teams to deliver lifecycle touchpoints on time.
2. Maintain structured documentation, processes, and QA workflows for consistent execution.

What Makes You A Great Fit:

1. Have 2+ years of experience in marketing automation, CRM operations, or related fields.
2. Demonstrable, hands-on experience with Braze for executing CRM or lifecycle marketing campaigns.
3. Strong attention to detail with excellent QA discipline and troubleshooting skills.
4. Familiarity with customer data structures, event-based triggers, and segmentation logic.
5. Proficiency in HTML, CSS, and Liquid templating, or familiarity with using AI platforms for code generation.
6. Excellent communication skills and a highly collaborative, team-oriented approach to work.