Growth Product Manager

Hire22.ai is building India's first agentic recruitment platform, shortlisting mid and senior talent in 22 hours using AI. As a Product Growth Associate, you will own client acquisition, support go-to-market execution, collaborate on product development, and contribute to design and UX decisions. This is a hands-on role with direct access to the founding team and real ownership from day one.

ROLE AND RESPONSIBILITIES

Client Acquisition

● Identify and qualify leads across recruiter, employer, and enterprise segments

● Build top-of-funnel through outbound outreach, referral programs, and channel partnerships

● Own the sales cycle from first contact to onboarding including demo, follow-up, and close

● Maintain pipeline hygiene in the CRM with accurate deal stages and conversion tracking

Go-to-Market (GTM)

● Support GTM planning for new feature launches including messaging, channel selection, and rollout

sequencing

● Coordinate with content, SEO, and design teams to align campaigns with ICP targeting

● Track GTM outcomes and prepare structured post-launch reports

● Identify new market segments and whitespace opportunities through competitive research

ICP Definition and Market Research

● Define and continuously refine Ideal Customer Profiles using CRM data and win/loss interviews

● Segment prospects by firmographics, role, and buying signals to prioritise outreach

● Conduct customer interviews and synthesise insights into actionable briefs for the product team

Product Collaboration

● Translate customer feedback and market signals into clear product input documents

● Participate in sprint reviews and roadmap discussions as the voice of the market

● Monitor feature adoption and engagement across SARA matching and JoinX Score and flag gaps

UI/UX Collaboration

● Work with the design team to review user flows, wireframes, and prototypes on Figma

● Provide market and user feedback to inform UX decisions across the recruiter and employer portals

● Identify friction points in onboarding and product flows through user interviews and usage data

● Review and validate designs against real-world recruiter and employer expectations before launch

Reporting and Analytics

● Publish weekly growth reports covering MQL and SQL counts, CAC, pipeline value, and experiment results

● Run A/B tests and activation experiments and document findings and recommendations

● Build and maintain dashboards to track KPIs for the founding team

SKILLS REQUIRED

Must-Have

● Client acquisition and B2B outbound sales from prospecting to close

● Go-to-market execution including positioning, launch planning, and channel management

● ICP definition using data and qualitative research to identify best-fit customers

● Strong written communication for briefs, follow-up emails, and structured reports

● Product thinking and ability to translate market feedback into feature requirements

● Basic UX sensibility and ability to review and give feedback on product designs

● Data interpretation including reading funnel metrics, cohort data, and experiment results

Good to Have

● Knowledge of HR-tech or recruitment domain

● Hands-on experience with Figma for reviewing or annotating designs

● Experience working on or alongside AI-powered products

● Community-led or content-led growth experience

● Basic SQL for ad-hoc data pulls

TOOLS AND PLATFORMS

CRM and Sales

● HubSpot / Zoho CRM / Salesforce for pipeline management and lead tracking

● LinkedIn Sales Navigator for prospecting and outbound

● Apollo.io / Hunter.io for lead enrichment and email outreach

Design and UX

● Figma for reviewing wireframes, prototypes, and user flows

● Maze / Hotjar for usability testing and session recording

● Loom for async design feedback and walkthroughs

Analytics and Experiments

● Mixpanel / Amplitude / GA4 for product analytics and funnel tracking

● Google Sheets / Excel for reporting, cohort analysis, and dashboards

● Notion / Confluence for documentation and experiment briefs

GTM and Marketing

● Mailchimp / Brevo for email campaign management

● Canva for lightweight campaign creatives

● Ahrefs / SEMrush for keyword research and content-GTM alignment

Collaboration

● Slack, Google Meet, Jira / Linear for day-to-day team coordination

YOU ARE A FIT IF YOU HAVE

● 2 to 3 years of experience in B2B SaaS, HR-tech, startup, or a growth and sales role

● Managed outbound lead generation with measurable pipeline outcomes

● Contributed to at least one GTM plan, product launch, or go-live campaign

● Used a CRM actively to track and report on the sales funnel

● Reviewed product designs or user flows and shared structured feedback

● Interviewed customers or users and converted findings into structured documents

● Demonstrated ownership by moving without being told and following through

WHAT WE OFFER

● Rs. 3 to 7 LPA fixed compensation

● Hybrid work setup with Bengaluru HQ and flexibility

● Direct access to founders with a short decision loop

● Real ownership from week one with work that ships in weeks not quarters

● Steep, fast learning curve across GTM, product, data, and clients

● Front-row seat to building India's first agentic recruitment platform