Product Manager, User Growth

We are seeking a Product Manager, User Growth to drive global user acquisition, activation, and retention. You will optimize multi-channel campaigns, analyze key metrics, and lead growth experiments to accelerate product performance.

Responsibilities:

Advertising Campaign Management

• Responsible for managing advertising campaigns across major channels (Google Ads, Meta, TikTok), including strategy development, creative direction, budget allocation, and execution.
• Conduct in-depth analysis of campaign performance metrics such as CPA, CTR, CVR, ROI, and retention rate, and develop actionable optimization strategies.
• Maintain close communication with advertising platforms and agencies to obtain the latest product features, policies, and tools, enhancing overall campaign efficiency.
• Understand and apply attribution logic, continuously monitor traffic quality, identify fraudulent traffic, and implement risk control measures.

Data Analysis & Decision-Making

• Proficient in using data analysis tools to monitor key metrics, evaluate performance, and diagnose issues.
• Build and maintain growth-related data systems, collaborating with data teams to define core metrics, dashboards, and monitoring mechanisms.
• Generate clear optimization recommendations (such as campaign optimization, user journey optimization) based on data insights and drive execution.
• Promote the standardization of growth-related processes, including campaign workflows, experimentation workflows, and monitoring procedures.

Career Development Path

• Participate in developing global user growth strategies for social apps, including acquisition, activation, retention, and re-engagement, as well as building and optimizing growth models.
• Utilize funnel analysis, user segmentation, A/B testing, and behavioral analytics to continuously improve key growth metrics (e.g., registration rate, DAU, retention rate).
• Contribute to building and enhancing the growth experimentation framework, including experiment design, sample size estimation, confidence evaluation, metric definition, and experiment review.

Requirements:

• Bachelor’s degree or above; STEM background preferred, especially in Computer Science or Electronic Engineering.
• Strong command of written and spoken English and Chinese (Mandarin), as the role involves handling documentation and liaising with partners and stakeholders based in China who primarily communicate in Mandarin.
• Strong analytical skills with the ability to conduct funnel analysis, user segmentation, and advertising performance analysis.
• Hands-on experience with at least one major advertising platform (Google Ads / Meta / TikTok).
• Solid understanding of growth concepts, including the AARRR model and growth experimentation methodologies.
• Strong communication and cross-functional collaboration skills; results-oriented, self-driven, capable of independently pushing projects forward.

Preferred Experience:

• Experience in user growth for social, content-based, or global products.
• Experience in global advertising campaigns, including Southeast Asia, Africa, Latin America, etc.
• Experience with multi-channel growth methods such as SEO, ASO, KOL/KOC.
• Proven track record of independently leading growth projects with measurable results.

MiChat (pronounced as mai-chat) is a mobile communication app for people to connect with family and friends through fun chat features.

In 2018, MiChat app was one of the most downloaded free messaging apps in the region. MiChat is available for iOS and Android devices.