Product Owner AI- Brand & Marketing

Role- Permanent with Client

Our Client is looking for a Product Owner to help build the agentic AI stack for the brand and marketing function of the future.

This is a build role: turning a vision for AI-led brand & marketing into working tools that brand, content, and country marketing teams can use every day.

• Identify and pilot agentic workflows that meaningfully change how the function operates –from content& creative, brand governance, campaign orchestration, performance marketing incl. SEO/ AEO / GEO, A/B testing, market and competitive intelligence, to performance& measurement.

• Workhands-on with developers, marketing technology teams and external partners to scope, test and implement tools, not just advisory.

• Design with human-in-the-loop workflows so agents make marketers faster without eroding brand judgment or quality control.

• Help pilot new capabilities with specific country marketing teams before scaling regionally.

• Manage internal and external relationships needed to support the stack.

• Build internal capability and confidence around AI tools across APAC marketing teams, acting as a practitioner-advocate rather than a theorist
  

• Broad fluency across the marketing function (brand, content, campaigns, comms, performance) - don't need deep expertise in every discipline, but understanding of how they connect well enough to sequence a roadmap.

• Hands-on familiarity with AI tools relevant to marketing - not just awareness, but actual use and experimentation

• Strong strategic instinct: can frame an ambiguous problem, develop a point of view, and communicate it credibly to senior stakeholders

• Comfortable operating in as quad/project model - this is not a conventional marketing role with a fixed scope; it requires comfort with building the plane while flying it