Area Sales Executive

Company Description Saral Weightronics Private Limited is a premier manufacturer, installer, and service provider of industrial weighing systems, built on a legacy of more than two decades of trusted market experience. Originating as Saral Scales in 1999, the company has grown into a reliable partner for businesses seeking accurate, high-precision weighing solutions. Today, Saral Weightronics integrates advanced load cell technology with intelligent software to reduce human error and support compliance and operational efficiency. The organization is driven by a mission to deliver reliable, automated weighing solutions that offer long-term value and help businesses operate with confidence. Its culture emphasizes quality, integrity, and customer satisfaction across all products and services.

Role Description The Area Sales Executive is a full-time, hybrid role based in Dehradun, with a combination of on-site client visits and some work-from-home flexibility. This position is responsible for generating new business, managing existing accounts, and meeting sales targets for industrial weighing systems within the assigned territory. Day-to-day activities include identifying prospects, conducting sales visits and product demonstrations, preparing quotations, and following up to close deals. The role also involves building long-term relationships with customers, coordinating with technical and service teams for installations and support, and collecting market feedback to inform sales strategy. The Area Sales Executive maintains accurate sales reports, participates in local marketing or promotional activities, and represents the company’s values of accuracy, fairness, and trust in every interaction.

Qualifications

• Candidates should possess strong sales and business development skills, including lead generation, territory management, and negotiation abilities.
• Candidates should possess customer relationship and communication skills, including client engagement, presentation, and follow-up capabilities.
• Candidates should possess basic technical understanding of industrial or electronic products, with the ability to learn product features, specifications, and applications in weighing systems.
• Candidates should possess planning and organizational skills, including pipeline management, reporting, and time management in a field sales environment.
• Relevant qualifications such as a diploma or bachelor’s degree in Business, Marketing, Engineering, or a related field are beneficial, along with prior experience in B2B or industrial sales.
• Ability to work in a hybrid setup from Dehradun, willingness to travel within the assigned area, and proficiency in using CRM tools and basic office software are preferred.