B2B Growth Marketing Manager

About Scale Global:

Scale Global is building the infrastructure layer for global consumer brands expanding across international markets.

We help consumer brands launch, operate, and scale in new markets with integrated capabilities in market intelligence, regulatory, distribution, omnichannel commerce, and AI-powered expansion.

Our mission is to become the trusted growth partner for consumer brands expanding globally.

Role Overview

We are looking for our first B2B Growth Marketing Manager to build and scale Scale Global's marketing and demand generation engine. Working directly with the Founder and alongside our GTM Architect, you will be responsible for building our market presence, generating qualified demand, strengthening our digital ecosystem, and accelerating commercial growth.

This is not a traditional marketing role. We're looking for a builder- someone who is equally comfortable launching a landing page, creating an interactive tool, writing a founder LinkedIn post, planning a webinar, qualifying leads, attending industry events, and leveraging AI to execute faster and smarter.

You'll thrive in this role if you enjoy building from scratch, experimenting rapidly, taking ownership, and turning ideas into measurable business outcomes.

Please note: This role is focused on marketing Scale Global's expansion platform and B2B solutions and does not involve managing marketing campaigns for our client or portfolio brands.

Key Responsibilities

Brand & Demand:

• Build Scale Global's brand, positioning, and thought leadership across the consumer goods ecosystem.
• Plan and execute integrated inbound and outbound marketing campaigns.
• Develop founder thought leadership through LinkedIn, newsletters, webinars, case studies, market reports, and industry content.
• Create compelling messaging that drives awareness, engagement, and qualified demand.

Growth Engine:

• Build and optimize Scale Global's digital growth engine.
• Own the website, landing pages, lead magnets, interactive tools, customer journeys, and conversion funnels.
• Continuously improve website performance, SEO, lead capture, and marketing automation.
• Leverage AI to accelerate content creation, campaign execution, personalization, and workflow efficiency.

Pipeline & Ecosystem:

• Qualify and nurture inbound and outbound leads before commercial handover.
• Partner with the Founder and GTM Architect to execute targeted growth initiatives.
• Represent Scale Global at industry conferences, exhibitions, networking events, webinars, and ecosystem forums.
• Build relationships with founders, consumer brands, retailers, marketplaces, investors, agencies, and strategic partners.
• Generate market intelligence and identify new partnership and commercial opportunities.
  

Performance & Innovation

• Track campaign performance, marketing contribution to pipeline, and key growth metrics.
• Run experiments across messaging, channels, campaigns, and customer journeys to improve conversion.
• Develop sales enablement assets including presentations, case studies, one-pagers, proposals, and commercial collateral.
• Continuously identify new growth opportunities, AI tools, and scalable marketing initiatives that improve business outcomes.
  

Qualifications

• Bachelor's degree in Marketing, Business, Communications, International Business, or a related field.
• 4–6 years of experience in B2B Growth Marketing, Demand Generation, Product Marketing, Startup Marketing, or a similar role.
• Excellent written and verbal communication skills.
• Strong commercial mindset with the ability to translate strategy into execution.
• Highly organized with exceptional project management skills.
• Comfortable working independently with a high degree of ownership.
• AI-native, curious, and passionate about learning new tools and technologies.
• Experience in one or more of the following is highly desirable: Consumer Goods (CPG/FMCG), Beauty & Personal Care, Health & Wellness, Consumer Healthcare, Retail, E-commerce, or Omnichannel Commerce, B2B SaaS, Consulting, or Professional Services, International Business or Cross-border Commerce
• Experience with tools such as HubSpot, Zoho CRM, LinkedIn Sales Navigator, marketing automation platforms, Webflow, Notion, ClickUp, Google Analytics, ChatGPT, Claude, Perplexity, or similar AI tools is an advantage.