Brand & Social Media Growth Manager

The Role

We are looking for a Brand & Social Media Growth Manager who is creative, proactive, and obsessed with growth.

This is not a posting job.

We don’t want:

> “3 posts and 2 reels per week.”

We want:

> How do we make 100,000 people in Kashmir know Altabeeb?

You will own social media, content strategy, campaigns, influencer outreach, and community growth.

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What You’ll Do

1. Social Media Growth

Manage and grow presence on:

• Instagram

• Facebook

• LinkedIn

• YouTube Shorts

Plan content around:

• Education & awareness

• Product/features

• Doctors & patients

• Local J&K content

• Campaigns & trends

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2. Content Creation

Create ideas for:

• Reels & short videos

• Carousels & posts

• Memes & stories

• Healthcare explainers

• Patient/doctor stories

Turn simple ideas into engaging content.

Example:

Instead of “digital medical records,” think:

> “Searching WhatsApp for your old prescription at the clinic?”

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3. Brand Building

Define:

• Voice & tone

• Content style

• Messaging

• Visual identity

Make Altabeeb a recognizable healthcare brand.

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4. Influencer Marketing

Work with:

• Doctors & healthcare professionals

• Local creators & influencers

• Community pages

Reach out and collaborate actively.

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5. J&K Focus

Create content for Srinagar, Jammu, and Kashmir audiences.

Understanding of local culture, language (Urdu/Kashmiri), and trends is a plus.

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6. Campaigns

Run campaigns for:

• Doctor onboarding

• Product launches

• Healthcare awareness

• Telemedicine & digital records

Think beyond posts—build stories.

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7. Community & Growth

Engage with:

• Comments & DMs

• Feedback & reviews

• Mentions

Build a real community, not just followers.

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8. Performance Tracking

Track:

• Reach & engagement

• Follower growth

• Reel performance

• Website/app traffic

• Leads & conversions

Improve based on results.

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What We’re Looking For

Must Have

• Strong Instagram & short-form content sense

• Creative thinking & copywriting

• Understanding of trends

• Ability to create engaging Reels

• Knowledge of J&K audience

• Self-driven & independent

• Willingness to experiment

Good to Have

• Video editing (CapCut/Adobe/etc.)

• Canva/Figma

• Influencer marketing experience

• Urdu/Kashmiri knowledge

• Healthcare/startup exposure

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Ideal Candidate

You are a fit if you:

• Turn boring ideas into viral content

• Understand why content goes viral

• Take initiative without being told

• Are comfortable reaching out to creators

• Want to build, not just work

Portfolio matters more than degrees.

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What Success Looks Like

We measure:

• Awareness & reach

• Engagement & shares

• Community growth

• Influencer collaborations

• Leads & user growth