Co-Founder, Chief Marketing & Transformation Officer(CMTO) with Investment

Company: Yuvrus Botanicals Pvt. Ltd.

Industry: Child Nutrition | Natural FMCG | Wellness

Location: Mumbai / Hybrid

Role: Full-Time | Co-Founder | Leadership & Investment Role

About Yuvrus Botanicals:

Yuvrus Botanicals is building a new generation of trusted child nutrition and wellness products , combining the wisdom of nature with modern paediatric science.

Better Nutrition. Better Choices. Better Futures.

Beginning with our flagship child nutrition product Choco Genius , we are building a broader portfolio of natural nutrition and care products for children.

Our ambition is bigger than building another FMCG brand:

We aspire to build one of India's most trusted child nutrition brands — a brand mothers know, trust, choose, recommend and pass on.

The Opportunity

We are looking for a Co-Founder & Chief Marketing & Transformation Officer (CMTO) to own and build the complete Brand, Marketing, Growth, Consumer and Transformation engine of Yuvrus Botanicals.

This is not a traditional CMO role.

We are looking for a hands-on builder and growth operator who can take Yuvrus from:

0 → 1 → 10 → 100

You will personally drive early-stage campaigns, identify what works, build repeatable growth systems, create a powerful consumer brand and eventually transform marketing into a data-driven, technology-enabled and increasingly automated growth engine.

Brand → Attention → Trust → Acquisition → Conversion → Retention → Advocacy → Scale

The goal is not simply to run campaigns.

The goal is to build the machine that continuously creates demand, customers, revenue and brand equity.

Key Responsibilities

1. Build the Yuvrus Brand

Own the evolution of Yuvrus from an early-stage startup into a nationally trusted child nutrition brand .

• Brand positioning and differentiation
• Consumer proposition and storytelling
• Brand voice and creative strategy
• Packaging and communication
• Founder and mother-led storytelling
• Consumer trust strategy
• Brand consistency and guidelines

When a mother thinks about child nutrition, Yuvrus should be one of the first brands that comes to mind.

2. Own Performance Marketing & Revenue Growth

You must be exceptionally strong in performance marketing and comfortable owning revenue numbers.

Lead and scale:

• Meta Ads
• Google Ads
• YouTube
• Marketplace advertising
• D2C acquisition
• Retargeting & remarketing
• Affiliate and social commerce

Own and optimise:

CAC | ROAS | MER | CPA | CTR | CVR | AOV | LTV | LTV:CAC | Contribution Margin

You should be able to answer:

“If we invest ₹1 crore in marketing, how much profitable revenue can we generate?”

Marketing success will be measured by profitable growth, not vanity metrics.

3. Build the 0 → ₹100 Cr Growth Engine

Own the journey:

₹0 → ₹1 Cr → ₹10 Cr → ₹50 Cr → ₹100 Cr+

Identify winning channels, audiences, creatives, campaigns and offers , then build systems to scale them.

You should be comfortable moving from:

Doing → Building → Scaling → Systemising → Automating

Initially, you may personally launch and optimise campaigns. As Yuvrus scales, build the team, technology, dashboards, SOPs, automation and AI systems required to make growth increasingly predictable and founder-independent.

4. Content Marketing & Consumer Storytelling

Build Yuvrus into a content-led child nutrition brand .

Own content across:

• Instagram, YouTube and social platforms
• Reels and short-form video
• UGC and creator content
• Founder and expert-led content
• Educational and parent-focused content
• SEO and blogs
• Influencer partnerships
• Community content

Turn:

Consumer Insight → Idea → Content → Distribution → Engagement → Conversion

You should be able to identify why content works and turn winning concepts into scalable creative systems.

5. Creative + Performance

Understand that in modern D2C:

Creative is the new targeting.

Build and test:

• High-converting ad creatives
• UGC scripts
• Hooks and storyboards
• Testimonials
• Product demonstrations
• Educational/problem-solution creatives
• Social proof
• Founder/expert stories

Continuously test:

Hook × Creative × Audience × Offer × Landing Page × CTA

and scale combinations that produce sustainable economics.

6. Build the Trust Engine

Child nutrition is fundamentally a trust category .

Build consumer confidence through:

• Scientific communication
• Paediatric credibility
• Ingredient education
• Product transparency
• Parent education
• Expert collaborations
• Reviews and testimonials
• UGC and community
• Quality communication
• Mother-led storytelling

“Yuvrus is a brand I can trust with my child.”

That should become the consumer reaction we earn.

7. Consumer Intelligence, CRM & Retention

Build systems to understand:

• Why parents buy or don't buy
• What creates trust and hesitation
• Consumer and competitor trends
• Pricing and product opportunities
• Content and channel opportunities

Build:

First Purchase → Second Purchase → Habit → Loyalty → Advocacy

Own CRM, WhatsApp, email, loyalty, referrals, segmentation, personalisation and lifecycle marketing.

8. AI, Technology & Marketing Transformation

Yuvrus intends to become an AI-first FMCG company .

Identify and implement:

• AI-assisted content creation
• Marketing automation
• CRM and segmentation
• Predictive analytics
• Personalisation
• Automated campaign optimisation
• Attribution and dashboards
• Automated reporting
• Creative testing
• Consumer intelligence
• AI-powered decision support

Build a marketing organisation where technology and AI multiply human capability and reduce operational dependency.

9. Build the Marketing Organisation & Operating System

Initially be a hands-on builder and progressively build a high-performance team across:

Brand | Performance | Growth | Content | Creative | Social | Influencers | CRM | E-commerce | Analytics

Establish:

• Annual and quarterly growth plans
• Campaign calendars
• Weekly growth reviews
• CAC/ROAS/LTV dashboards
• Cohort and conversion tracking
• Attribution
• Creative testing
• Marketing SOPs
• Campaign post-mortems

Every marketing rupee should answer:

Where did it go? What did it generate? What did we learn? Should we scale, optimise or stop?

Who You Are

We are looking for a builder, not a caretaker.

You should be:

• A proven marketing and growth leader
• Exceptional in performance marketing
• Excellent in content marketing
• Highly analytical and commercially minded
• Obsessed with ROAS and profitable growth
• Strong in CAC/LTV economics
• Experienced in D2C and e-commerce
• Strong in brand building and storytelling
• Experienced in influencer/creator marketing
• Comfortable with A/B testing and experimentation
• Strong in marketing analytics and consumer research
• Comfortable building teams and agencies
• Comfortable with ambiguity and limited resources
• Entrepreneurial and comfortable owning revenue outcomes
• Excited to build from scratch

You should want to build something you can call your own.

Preferred Qualifications

• MBA / PGDM from IIM / ISB / IIT / equivalent reputed global institution preferred
• 10+ years in marketing, growth, FMCG, D2C, food, nutrition, wellness, baby care or consumer brands
• Proven experience scaling a consumer business from early stage
• Hands-on expertise in Performance Marketing
• Strong expertise in Meta, Google, YouTube and digital acquisition
• Strong understanding of ROAS, MER, CAC, LTV, contribution margin and retention
• Strong Content Marketing experience
• Experience with D2C, marketplaces, influencers and creators
• Experience implementing CRM and marketing automation
• Experience building high-performance teams
• Excellent communication, storytelling and leadership skills

Preferred Industry: Child Nutrition | Baby Care | FMCG | Food | Nutraceuticals | Wellness | Ayurveda | Parenting | Healthcare

What Success Looks Like

You will be measured on business outcomes , not vanity metrics.

Brand: Awareness | Consideration | Search | Trust | Share of Voice

Growth: Revenue | CAC | ROAS | MER | LTV | LTV:CAC | Conversion | Repeat Purchase | Retention | Contribution Margin

Content: Organic Growth | Engagement | UGC | Creator Performance | Content-to-Commerce Conversion

Transformation: Automation | AI Adoption | Team Productivity | SOPs | Reporting | Reduced Founder Dependency

Ultimate KPI: Can Yuvrus continue growing even when the founder is not personally driving every campaign?

What You Get

• Co-Founder & Chief Marketing & Transformation Officer title
• Meaningful equity ownership with investment participation
• Direct ownership of Brand, Growth, Marketing & Transformation
• Salary post-fundraise, aligned with market standards and role scope
• Significant strategic decision-making authority
• Opportunity to build a high-performance marketing organisation
• Opportunity to build a national D2C + FMCG brand
• Long-term ownership in a high-growth natural wellness company
• Opportunity to work directly with the founding team

The Co-Founder Mindset

This is not for someone looking for a conventional CMO job.

It is for someone who wants to build.

Someone who doesn't ask:

“What is my marketing budget?”

but asks:

“What is the fastest responsible way to build consumer trust and create ₹100 Cr of sustainable demand?”

Someone who doesn't say:

“My agency will handle it.”

but says:

“I own the outcome.”

You don't want to simply manage an established brand. You want to build one.

Our Mission

Every child deserves better nutrition. Every mother deserves better choices.

If you are ready to put your experience, network, leadership, entrepreneurial energy and capital behind building a brand that millions of mothers can trust:

We should talk.

Build the Brand. Build the Growth Engine. Build the Future of Child Nutrition.

Apply to become Co-Founder & Chief Marketing & Transformation Officer at Yuvrus Botanicals..