Commercial Marketing Manager - Vietnamese Speaker

CBM Vietnam – SCG Group

Location: Vietnam (Ho Chi Minh / Southern Region)

Industry: Cement & Building Materials

Role Overview

CBM Vietnam (a member of SCG Group) is seeking a dynamic and high-potential Marketing Manager – Commercial to lead strategic marketing initiatives across Cement and Building Materials portfolio in Vietnam.

The role will oversee Brand Strategy, Positioning, Market Development, and Commercial Activation for products such as:

• Fibre Cement
• Ceramic Roof
• White Cement
• Structural Cement
• Selected products from SCG International Vietnam (e.g., Kubota and related brands)

This position is part of our Future Marketing Leader Development Track, preparing the selected candidate to grow into a senior marketing leadership role within SCG Vietnam.

Key Responsibilities

1. Brand Strategy & Positioning

• Develop brand positioning strategy for Cement & Building Materials portfolio
• Define target segments (contractor, developer, distributor, modern trade)
• Strengthen brand differentiation in competitive Vietnamese market
• Ensure alignment with SCG regional brand guidelines

2. Portfolio & Product Marketing

• Manage product lifecycle and portfolio strategy
• Launch new products and coordinate go-to-market strategy
• Develop value proposition and pricing strategy
• Conduct competitive benchmarking

3. Commercial & Trade Marketing

• Drive commercial campaigns to increase market share
• Support sales team with marketing tools & activation programs
• Develop distributor engagement programs
• Monitor promotion effectiveness and ROI

4. Market Intelligence & Consumer Insight

• Analyze market trends and construction industry outlook
• Conduct competitor analysis
• Lead customer research and insight generation
• Translate insights into actionable strategies

5. Cross-Business Collaboration

• Coordinate with SCG International Vietnam (e.g., Kubota portfolio)
• Work closely with Sales, Supply Chain, Finance, and Production
• Support business expansion in Southern Vietnam

Qualifications

1.Education

• Bachelors or Masters Degree in Marketing, Business Administration, Economics, or related field

2.Experience

• 8–12 years in Marketing or Commercial roles
• Experience in Building Materials / Construction / Cement industry preferred
• Strong exposure to B2B marketing and distribution channel management
• Experience managing multi-brand portfolio

Required Competencies

1.Strategic Marketing Capability

• Brand positioning & brand architecture development
• Portfolio strategy management
• Pricing & commercial strategy
• Market segmentation & targeting

2.Analytical & Business Acumen

• Strong financial understanding (margin, contribution, ROI)
• Market share analysis
• Campaign performance measurement
• Data-driven decision making

3.Leadership & Future Potential (Critical Requirement)

• Strong strategic thinking capability
• High learning agility
• Ability to influence cross-functional teams
• Mobility readiness within Vietnam / ASEAN
• Ambition to grow into Marketing Director / Business Leader role

We are looking for a candidate who:

• Understands competitive dynamics in Vietnam building materials market
• Can elevate SCG brands to premium positioning
• Balances brand building and commercial performance
• Demonstrates leadership potential beyond current managerial scope

Why Join CBM / SCG?

• Part of SCG – Leading ASEAN industrial conglomerate
• Structured leadership development pathway
• Exposure to regional marketing strategy
• Opportunity to shape the future of SCG brand portfolio in Vietnam