CRM and Lifecycle Marketing Lead

What is Hunch?

Hunch is a dating app built for follow-through - designed to turn mutual interest into a real first date instead of another chat thread that fizzles out. Built for people tired of mindless swiping and commodified matchmaking, Hunch uses an AI matchmaker to cut the week of back-and-forth and get two interested people out of the app and into the same room.

With 2.4M+ daters, 1.47M+ dates planned, and 100% photo-verified profiles, Hunch is growing fast in the US by challenging the swipe-left/right norm of traditional apps. Hunch is a Series A funded ($23 Million) startup building the future of social discovery in a post-AI world.

Link to our fundraising announcement

Key Offerings Of Hunch

• One Drop a Day: A small, hand-picked set of photo-verified profiles arrives daily - chosen for taste, lifestyle, and who's actually free to meet. So every profile gets real attention instead of a mindless swipe.
• Interest Becomes a Plan: When both people want to meet, Hunch's AI matchmaker turns mutual interest into a confirmed date with a real time and place - no logistics to manage.
• Every Match, Verified: Every profile is matched to a live photo before it appears in anyone's drop. No bots, no catfishing - just real, trustworthy connections.
• Built to Move: Chats close after seven days and users hold a few conversations at a time - nudges designed to get people out the door, not scrolling forever.
  
  

About The Role

We’re hiring a CRM & Lifecycle Marketing Lead to own our lifecycle, CRM, and messaging engine end‑to‑end using MoEngage ( a tool similar: CleverTap, Braze, Iterable, Customer.io). You’re tool‑agnostic and can help evaluate the best stack for each phase. You’ll turn product moments (waves, crushes, profile milestones, dates) into clear, timely communication across email, push, SMS, and in‑app. You will craft strategy, ship campaigns, and measure incremental lift with rigorous testing. Your north star: activation, retention, revenue, and trust.

What You’ll Own

• Lifecycle Strategy: Map journeys for new, active, dormant, and premium cohorts; define success metrics per stage.
• Channel Operations (MoEngage or similar): Build/maintain campaigns, journeys, segmentation, personalization, frequency caps, and suppression rules. Own templates, content blocks, and deep links; ship dynamic content using templating/conditional logic (e.g., Liquid/Handlebars‑style) and JSON.
• Behavioral Triggers: Real‑time flows for events like first wave received, crush accepted, expiring boosts, date confirmations, checkout abandons, and inactivity.
• Lightweight Coding & Integrations: Implement logic inside templates and in‑app cards; configure webhooks, payload transforms, and event mappings; partner with engineering for SDK changes but self‑serve when possible.
• Ratings & Reviews: In‑app prompts and app store review ops; response SLAs for 1–2★ reviews; publish success stories.
• Deliverability & Consent: List health, sender reputation, domain warming, SMS compliance/opt‑ins, push permissions.
• Experimentation: Always‑on A/B/n tests; holdouts/control groups to quantify incremental lift.
• Comms Surfaces: Email, push, SMS, in‑app banners/carousels/tooltips, and notification center.
• Promotions & Transactional: Calendar, cadence, and guardrails for promos; bullet‑proof transactional flows (receipts, OTPs, confirmations).
• Crisis/Trust Comms: Templates and playbooks for incidents, outages, policy updates, and safety notices.
• Cross‑Functional Hub: Partner with Product, Data, Design, Support, and Partnerships/PR to keep comms consistent and on‑brand.
  
  

Key Responsibilities

• Translate product roadmap and cohort insights into quarterly comms plans with targets and testing roadmaps.
• Design and launch onboarding that drives profile completion and first core actions (wave/crush/date).
• Build reactivation programs for dormant users and reselection flows that resurface strong matches.
• Implement personalization: dynamic fields, conditional logic, content variants by city/intent.
• Instrument and QA deep links, tracking (UTMs), and channel attribution; reduce broken‑link fallout.
• Code small logic safely inside templates/in‑app cards; set up webhooks and simple payload transforms; document versioning.
• Maintain content style guide and localization glossary; ensure tone matches our intentional‑dating brand.
• Own MoEngage hygiene: event taxonomy alignment, naming conventions, journey documentation, and version control.
• Monitor daily health dashboards (reachability → deliverability → performance → outcomes) and run weekly reviews.
• Train customer support on macro/FAQ changes; set up proactive comms to deflect tickets.
  
  

KPIs (Own or Co‑Own)

Business Outcomes (co‑own)

• D7/D30 retention by cohort and city
• Free→Paid conversion; renewal rate; churn
• Match→Date rate; time‑to‑first‑date
• Ratings: average rating, %5★, response time to 1–2★
  
  

Reachability & List Health (own)

• % users opt‑in to push / verified email / SMS consent.
• Deliverability: inbox placement, bounce rate, spam complaints, SMS DLR, push delivery rate.
  
  

Performance & Fatigue (own)

• Open rate, CTR/CTOR, push tap‑through, deep‑link success
• Send‑time optimization lift; unsub/STOP rate; push disable rate; fatigue score
  
  

Lifecycle & Monetization (co‑own With Growth)

• Onboarding completion; time to profile 90–100%
• Time‑to‑first core action; % new users receiving a wave in 72h
• Reactivation rate; attach/reselection for boosts and add‑ons; promo‑lift vs control
  
  

Experimentation & Ops (own)

• Tests/week, % traffic under test, win rate, uplift per 1k sends (iRPM)
• Trigger→send latency SLAs; on‑time sends; duplicate‑send incidents; broken link rate; localization coverage
  
  

Required Qualifications

Must‑Have :

• 3-5 years in CRM/lifecycle for consumer mobile; hands‑on with MoEngage or CleverTap.
• Technical mindset: implement templating/conditional logic (Liquid/Handlebars‑style), build dynamic in‑app cards, wire deep links, and configure webhooks without waiting on engineering.
• Comfort with basic JavaScript (or equivalent) for small transforms, HTML/CSS for emails, regex/URL encoding, and JSON.
• Solid SQL for cohort pulls and experiment reads; understands event schemas and attribution.
• Deliverability & consent fundamentals (SPF/DKIM/DMARC basics), push tokens, SMS opt‑ins.
• Copycraft + design sensibility; can brief and QA assets.
  
  

Nice‑to‑Have

• Existing experience with MoEngage is a strong plus.
• Completion of GrowthX, Reforge, or similar growth/lifecycle programs is a strong plus.
• Familiarity with Apps Script/Python for reporting automation; Git‑based versioning for templates.
• App store ratings/reviews ops; community/event comms.
• Branch/Adjust/Appsflyer deep links; Firebase/APNs configuration.
  
  

What We Offer

• Competitive pay along with an annual performance-linked incentive (PLI)
• Employee benefits like Medical Insurance
• Participation in Employee Phantom Grants Program (Stock Options)
  
  

Life at Hunch

Hunch is a small team focused on shipping the parts of dating that usually stall - getting two interested people into the same room.

What We Hire For - The ABCs

Most companies have a long list of values nobody remembers. We have three, and they show up in how we hire, what we ship, and how we talk about the work:

• Authenticity - Real before polished. We build for real people on real first dates, and we hire the same way. No theater. If something's not working, say so; if it is, ship it.
• Boldness - Dating got stuck because nobody wanted to break the pattern. We make the call on what to ship, what to cut, and what doesn't belong in the product, even when it's the harder choice.
• Curiosity - The best people here ask a lot of small, useful questions — about users, about the data, about each other's work. We trust people who keep learning over people who already know.
  
  

How We Work

• Ownership, not theater - You own outcomes, not status updates. Fewer meetings, fewer dashboards, more shipping.
• Flexibility that's real - We care about the work, not the hours you sit at a desk. Take the afternoon, take the week - show up for the stuff that matters.
• Move fast, don't burn out - Hunch ships quickly because we cut the slow stuff, not because we work people into the ground. Velocity comes from focus, not from hours.
• Small team, big problems - You'll work on things that matter to millions of people trying to actually meet someone. Every role moves the product.
  
  

Backed by Global Investors

Hunch is backed by Hashed, AlphaWave, Brevan Howard and Polygon Studios.

Experienced Leadership

Hunch is founded by a trio of industry veterans: Ish Goel (CEO), Nitika Goel (CPO), and Kartic Rakhra (CMO) - serial entrepreneurs with their last exit from Nexus Mutual, a web3 consumer-tech startup.