Digital Marketing Executive

Introduction to the Interview Process

At Markitals, we believe in a fair, structured, and performance-driven recruitment process that gives every candidate an equal opportunity to showcase their potential

.This document outlines how our interview process is conducted, what we look for, and what you can expect as you progress through each stage

.
Interview Structu

reTo ensure we identify the best fit for both the role and our culture, th e Markitals hiring process consists of two rounds of intervie w

s:1️ ⃣ Round 1 – Online Intervi

ewThe first round will be conducte d virtual ly. This session helps us evaluate your core skills, domain knowledge, and communication ability. It’s also a chance for you to understand more about our work culture and expectation

s.2️ ⃣ Round 2 – Face-to-Face Intervi

ewCandidates shortlisted from the online round will be invited for a n in-person intervi ew at our office. This round focuses on practical problem-solving, teamwork approach, and overall alignment with Markitals’ goals and value

s.

Skills & Responsibili

ties1️. Campaign Strategy & Plan

• ningDevelop and implement effective digital advertising strategies across multiple platforms — including Google Ads, Facebook, Instag
• ram.Conduct detailed market and competitor research to identify audience insights, behavioral patterns, and market tre
• nds.Plan, forecast, and align campaigns with performance goals and brand objecti

ves.
2️. Ad Creation & Manag

• ementCreate engaging ad copies, visuals, and short-form videos customized for each plat
• form.Manage end-to-end campaign setup through Google Ads Manager, Meta Ads Manager, and LinkedIn Campaign Man
• ager.Perform A/B testing for creatives, placements, and targeting to identify high-performing combinat

ions.3️. Budget & Performance Optimiz

• ationAllocate and manage campaign budgets efficiently to ensure maximum ROI across platf
• orms.Track performance metrics such as CTR, CPC, CPA, and ROI, and make real-time adjustments for better outc
• omes.Continuously optimize campaigns to lower acquisition costs and increase conversion r

ates.
4️. Targeting & Audience Segmen

• tationDefine and refine audience segments based on demographics, interests, and behavioral
• data.Leverage advanced targeting and retargeting tools to improve campaign prec
• ision.Maintain consistent messaging across audience segments for cohesive brand communic

ation.
5️. Conversion Tracking & Re

• portingSet up conversion tracking and analytics dashboards using tools like Google Analytics, Meta Pixel, and LinkedIn Insig
• ht Tag.Generate detailed performance reports with actionable in
• sights.Present campaign outcomes and recommendations to the internal team or c

lients.
6️. Collaboration & Commu

• nicationWork closely with designers, copywriters, and content creators to produce visually appealing and high-perform
• ing ads.Ensure brand consistency and adherence to advertising p
• olicies.Communicate campaign performance, optimizations, and strategy shifts effectively with clients and internal stake

holders.
7. Continuous Learning & Industry

• AwarenessStay updated with emerging trends, algorithms, and ad tech inn
• ovations.Attend webinars, workshops, and certification programs to enhance digital marketing e

xpertise.
8. Website Development (

• WordPress)Develop, manage, and optimize websites using
• WordPress.Implement and customize themes, plugins, and integrations to align with campa

ign goals.
Thank you for taking the time to apply a

nd prepare.
We appreciate your interest in becoming part of the Mar

kitals team.Every conversation helps us discover creative minds who share our passion for growth, innovation, and measura

ble results.We look forward to meeting the next creative mind that wil l grow wit

h Markitals.
Interested candidates can send thei

r resumes to:* Disha.markit

als@gmail.com* markitals.cont

ac t@gmail.com— T

eam Markitals