Digital Marketing Specialist
JOB DESCRIPTION
Company: The Fox Advertisement
Location: IT Park, Bhopal
Job Type: Full-time
Salary: ₹20,000–₹28,000 per month
Experience Required: 1.5–3 years
Weekly Off: Sunday
The Fox Advertisement is a digital marketing, performance marketing and content agency working with clients across India and international markets.
We provide services including Google Ads, lead generation, SEO, social media marketing, branding, content creation, landing-page strategy, conversion tracking and digital analytics.
We are looking for a responsible and performance-oriented Digital Marketing Specialist with strong practical knowledge of Google Ads, lead generation and SEO .
The selected candidate will manage Google Ads and SEO activities for multiple client accounts across industries such as education, automotive, hospitality, B2B services, local businesses and D2C brands.
This is not a social-media-only role. The candidate must have hands-on experience in creating, managing and optimising Google Ads campaigns and independently executing SEO activities.
The candidate should be comfortable analysing campaign data, improving lead quality, preparing reports and coordinating with content writers, designers and website developers.
- Plan, create and manage Google Search Ads campaigns.
- Manage lead-generation campaigns for multiple industries.
- Conduct keyword research, competitor analysis and search-intent analysis.
- Create campaign structures, ad groups and keyword lists.
- Select appropriate keyword match types.
- Prepare and regularly update negative keyword lists.
- Write clear and conversion-focused ad copies.
- Monitor campaign budgets and daily ad expenditure.
- Track clicks, impressions, conversions, CPC, CPL and lead quality.
- Review search-term reports and eliminate irrelevant traffic.
- Optimise campaigns to improve conversions and reduce wasted ad spend.
- Test keywords, ad copies, bidding strategies and landing pages.
- Coordinate with content, design and website teams.
- Recommend landing-page and lead-funnel improvements.
- Prepare weekly and monthly campaign-performance reports.
- Clearly communicate campaign observations and next steps.
- Conduct keyword research for websites, blogs and landing pages.
- Prepare and execute practical SEO strategies.
- Manage on-page, off-page, technical and local SEO activities.
- Optimise website content, headings, URLs, meta titles, meta descriptions, alt text and internal links.
- Identify content gaps and recommend relevant pages and blogs.
- Prepare SEO briefs for writers.
- Conduct basic website and SEO audits.
- Identify crawling, indexing and ranking issues.
- Monitor Google Search Console performance and errors.
- Work on Google Business Profile optimisation.
- Manage local citations and business listings.
- Build relevant and quality backlinks.
- Track keyword rankings, organic traffic and enquiries.
- Monitor competitor SEO activities.
- Prepare monthly SEO reports with observations and action points.
- Work with Google Analytics 4, Google Tag Manager and Google Search Console.
- Set up and verify conversion tracking.
- Track website forms, calls, WhatsApp clicks and thank-you-page visits.
- Ensure campaign conversions are being recorded accurately.
- Analyse website and campaign performance.
- Coordinate with developers for tracking-related changes.
- Maintain accurate client-wise campaign records and reports.
- Review landing pages from a lead-generation perspective.
- Ensure alignment between keywords, ad copies and landing-page content.
- Recommend improvements to headlines, calls to action, forms and page sections.
- Suggest suitable FAQs, testimonials, trust elements and conversion sections.
- Ensure landing pages are mobile-friendly.
- Identify potential drop-off points and conversion barriers.
- Manage multiple client accounts and deadlines.
- Maintain client-wise campaign priorities and documentation.
- Coordinate with writers, graphic designers and developers.
- Communicate campaign and content requirements clearly.
- Participate in internal planning and review meetings.
- Share timely updates regarding performance and pending work.
- Take ownership of assigned campaigns and accounts.
- Manage routine responsibilities without depending on daily instructions.
- Use AI and digital marketing tools responsibly for research, analysis and productivity.
- Strong practical knowledge of Google Ads.
- Hands-on experience with Google Search Ads.
- Experience managing lead-generation campaigns.
- Good understanding of campaign structures, ad groups and match types.
- Knowledge of bidding strategies, search terms and negative keywords.
- Ability to analyse campaign performance, CPL and lead quality.
- Practical knowledge of on-page and off-page SEO.
- Basic understanding of technical and local SEO.
- Knowledge of Google Business Profile optimisation.
- Familiarity with GA4, Google Tag Manager and Google Search Console.
- Understanding of conversion tracking and landing-page funnels.
- Strong analytical and reporting skills.
- Ability to manage multiple clients and deadlines.
- Strong attention to detail and accountability.
The candidate must be proficient in written and spoken English .
The candidate should be able to:
- Write professional emails and campaign updates.
- Prepare clear reports and ad copies.
- Understand client briefs.
- Communicate observations and recommendations professionally.
- Participate in internal and client discussions in English.
Good grammar, sentence formation and professional communication skills are essential.
- Previous digital marketing agency experience.
- Experience managing multiple client accounts.
- Experience in education, automotive, hospitality, B2B or local business campaigns.
- Working knowledge of Meta Ads.
- Familiarity with SEMrush or similar SEO tools.
- Basic knowledge of WordPress and Shopify.
- Understanding of landing-page optimisation.
- Experience communicating campaign performance to clients.
- Familiarity with AI tools used in digital marketing.
- Must currently be based in Bhopal.
- Must be comfortable travelling to IT Park, Bhopal.
- Must have personally handled Google Ads campaigns.
- Must have personally worked on SEO projects.
- Must be comfortable working in an agency environment.
- Should be organised, punctual and responsible.
- Should be willing to manage multiple client accounts.
- Should be comfortable taking accountability for campaign performance.
Candidates with only theoretical knowledge and no hands-on campaign experience may not be suitable for this role.
The initial three months will be the probation period .
During probation:
- The candidate will work from the office at IT Park, Bhopal.
- Work from home will not be available.
- The candidate will work from the office six days a week.
- Sunday will be the weekly off.
- Performance, punctuality, discipline and work quality will be evaluated.
- The candidate’s ability to manage campaigns independently will be assessed.
Confirmation and hybrid-work eligibility will depend on successful completion of probation.
After successful completion of the three-month probation period:
- Four days will be work from office.
- Two days will be work from home.
- Sunday will be the weekly off.
The hybrid arrangement will depend on satisfactory performance, attendance, availability, timely completion of work and compliance with company policies.
The candidate may be required to work from the office on a work-from-home day when necessary for client meetings, campaign reviews, urgent assignments or team coordination.
The salary range is ₹20,000–₹28,000 per month .
The final offer will depend on:
- Relevant experience
- Practical Google Ads knowledge
- SEO expertise
- English communication skills
- Campaign-management ability
- Current salary
- Interview performance
- Overall suitability for the role
Interested candidates should email their updated resume to:
bdm@thefoxadvertisement.com
Please include:
- Current location
- Total experience
- Current salary
- Expected salary
- Notice period
- Google Ads campaigns handled
- Approximate campaign budgets managed
- SEO projects handled
- Tools used
- Availability for an in-person interview in Bhopal