Digital Marketing Specialist

Job Description

Paid Search & Display Campaign Management:

• Optimize keyword selection and campaign setup based on digital strategy.
• Manage paid search and display campaigns, ensuring budget alignment and performance tracking.
• Provide performance reports and collaborate with teams to improve conversion rates.
  
  

Search Engine & Website Management

• Maintain accurate brand information on search platforms.
• Optimize customer experience for online searches related to Wall Street English.
• Explore new search strategies to enhance brand visibility.
  
  

CRM System Management

• Use CRM to analyze paid social performance and ensure accurate lead reporting.
• Work with the Software & Analytics team for data accuracy and reporting on paid campaigns."
  
  

Requirements

• Creative mindset with experience in audience targeting and engaging digital campaigns.
• Proficient in Google Ads, Google Analytics, Search Console, and Tag Manager.
• Strong analytical and data-driven approach.
• Up-to-date with digital marketing trends and best practices.
• Critical thinking with an analytical mindset.
• Excellent communication and interpersonal skills.
• HubSpot knowledge is a plus.
• Bachelor’s degree in Marketing or a related field.
• At least 3 years of proven experience in digital marketing.
• Be able to communicate in English.
  
  

Working Location

District 3