DTC Product Growth Manager

We’re hiring a Product Growth Manager to own and grow a DTC product end to end.

Location: Modi’in

Company: Marketily

Job Type: Full-Time

About Marketily

Marketily builds and grows direct-to-consumer health brands. We combine customer research, direct-response marketing, CRO, creative testing and AI systems to drive sustainable, profitable growth.

About the Role

We’re hiring a hands-on Product Growth Manager to own the profitable growth of a DTC product, from customer research and positioning through acquisition, conversion, upsells and retention.

This isn’t a traditional Product Manager or coordination role. You’ll operate like the General Manager of a product: understand the customer, sharpen the positioning, create offers, funnels, upsell sequences, retention optimization, guide creative and use performance data to decide what we test next.

Success means launching high-quality tests quickly and improving conversion, AOV, retention, revenue and profitability.

What You’ll Own

• Customer, competitor and market research
• Product positioning, messaging, offers and creative angles
• The full funnel from ad and landing page through checkout, upsells and retention
• Pricing, bundles, subscriptions and other AOV or LTV opportunities
• Growth strategy, test prioritization and performance analysis
• Clear briefs and direction for copy, design, video, development and media buying
• Smart daily use of AI for research, analysis, copy, concepts, prototyping and execution

Experience We’re Looking For

• DTC growth: You can show products or funnels you personally helped grow, with measurable results
• Direct-response copywriting: You can write and improve ad scripts, headlines, offers, landing pages, advertorials, upsells and retention messaging
• Funnel optimization: You understand message match and can identify opportunities across the complete customer journey.
• CRO: You know how to use customer research and data to form hypotheses, prioritize tests and evaluate results
• Conversion-focused design: You understand page structure, visual hierarchy, clarity, mobile UX and how design influences conversion
• Performance analysis: You’re comfortable working with CAC, CVR, AOV, LTV, retention and contribution profit

You’re a Perfect Fit If:

• You’re analytical and creative, with strong commercial judgment
• You take ownership and move forward without needing detailed instructions
• You’re curious, adaptable and constantly improving
• You communicate clearly at a native English level
• You’re AI-native and use it to produce better work faster
• Consumer health or supplement experience is a strong advantage

Work Setup

This is a work-from-office position at Marketily, with potential for a hybrid arrangement over time.

How to Apply

Please share 2–3 examples of products, pages, offers or funnels you’ve grown. For each, include:

• What you personally owned
• What you changed across the copy, offer, design or funnel
• The measurable result
• How you currently use AI in your work