E-Commerce & Digital Marketing Lead

About Bipha

Established in 1929, Bipha is a pioneer in authentic Ayurvedic health, personal care, and wellness solutions. Spanning multiple brand verticals—including Bipha Ayurveda , Bipha Healthcare , Bipha Life , HPV Basant , and upcoming luxury fragrance lines—we are rapidly expanding our global digital footprint across Direct-to-Consumer (D2C) channels, international e-commerce platforms, and quick-commerce ecosystems.

We are seeking a driven, analytical, and creative leader to take full ownership of our online business, lead our digital marketing team, execute high-impact social media campaigns, and optimize end-to-end e-commerce operations to achieve scale.

Role Overview

As the E-Commerce & Digital Marketing Lead , you will act as the operational bridge and strategic decision-maker across e-commerce growth, performance marketing, brand storytelling, and D2C fulfillment. You will lead cross-functional teams (Creative Design, Content, CRM, Logistics, and Marketplace Specialists) to plan and execute multi-channel campaigns that drive top-line revenue, reduce acquisition costs, and build strong brand equity.

Key Responsibilities & Leadership Scope 1. Strategic Leadership & Team Management

• Lead, mentor, and guide internal cross-functional teams across Video/Creative Design, Social Media Management, CRM, Marketplace Coordination, and Fulfillment.
• Establish daily priorities, delegation protocols, and cross-functional RASCI matrices to optimize workflow and eliminate operational bottlenecks.
• Coordinate directly with Directors and Senior Management on growth strategies, budget approvals, brand expansion, and quarterly targets.

2. Social Media Strategy & Sales-Driven Campaigns

• Plan, execute, and evaluate comprehensive social media content calendars (Instagram Reels, Meta Carousels, YouTube, LinkedIn) across all brand verticals.
• Direct and lead the creative team in producing high-converting visual assets, storytelling reels, UGC, and influencer marketing collaborations.
• Develop performance-driven social media strategies designed to boost brand engagement, increase reach, and drive direct online store conversions.

3. Performance Marketing & Revenue Scaling

• Strategize, manage, and optimize multi-channel performance media spend across Meta Ads (Facebook/Instagram), Google Ads (Search & Performance Max), and Amazon Ads .
• Own and drive critical growth metrics: Revenue, ROAS, Customer Acquisition Cost (CAC), Average Order Value (AOV), and Conversion Rates (CRO).
• Monitor conversion tracking, pixel setups (CAPI), search intent keywords, and campaign analytics to maximize marketing ROI.

4. E-Commerce & Marketplace Operations

• Oversee daily operations for D2C Shopify storefronts and major online marketplaces including Amazon, Flipkart, and Quick-Commerce platforms .
• Supervise inventory allocation, order dispatch tracking, customer relationship management (WhatsApp CRM/Voice AI workflows), and catalog management.
• Oversee external tech developers, SEO specialists, performance marketing agencies, and vendor partners.

Key Qualifications & Candidate Requirements

• Experience: 3 to 6+ years of hands-on experience in E-Commerce Management, Digital Performance Marketing, or Brand Growth (D2C / FMCG / Pharma / Wellness industry experience is a major plus).
• Leadership & Decision-Making: Proven track record of leading creative/operations teams, managing ad budgets, and taking autonomous operational decisions.
• Performance Marketing Mastery: Strong command over Meta Ads Manager, Google Ads, GA4, Amazon Seller Central, and Shopify Analytics.
• Social Campaign Expertise: Demonstrable experience in planning visual visual/video campaigns that directly correlate with social media engagement and sales conversion.
• Analytical Mindset: Proficiency in synthesizing multi-channel performance data into strategic growth plans.
• Communication: Exceptional verbal and written communication skills in English and Malayalam.

Why Join Bipha?

• Heritage Meets Innovation: Be part of a 97-year-old trusted heritage brand scaling aggressively into modern digital and D2C spaces.
• Ownership & Impact: Work directly with senior decision-makers in an environment where your operational and creative choices drive immediate business impact.
• Competitive Compensation: Attractive salary package matching industry standards, along with growth performance incentives.

How to Apply

If you are a results-oriented leader ready to scale an established group of digital brands, send your updated CV and portfolio/case studies to:

📧 Email: hrm@bipha.com | hre@bipha.com

📞 Contact: +91 97464 73705 | +91 90725 99907