Google Ads & Performance Marketing Manager – D2C

About The Role

We are looking for an experienced Google Ads & Performance Marketing Manager to take ownership of our paid acquisition and Google Ads function.

This is not a campaign-execution-only role .

We are looking for someone who understands performance marketing as a revenue and growth function and can independently manage strategy, media buying, campaign scaling, tracking, attribution, optimization and performance.

The ideal candidate should have hands-on experience scaling D2C or e-commerce brands through Google Ads , managing significant advertising budgets and improving key business metrics such as CAC, ROAS, revenue and profitability .

Key ResponsibilitiesGoogle Ads & Paid Acquisition

• Own the end-to-end Google Ads strategy for the brand.
• Plan, launch, manage and optimize Google Search, Shopping and Performance Max campaigns.
• Develop campaign structures based on products, categories, locations, audiences and business objectives.
• Manage keyword research, match types, negative keywords, bidding and audience targeting.
• Develop strategies for customer acquisition and revenue growth.
• Scale advertising spend while maintaining healthy CAC, ROAS and profitability.
• Identify new opportunities across products, audiences, geographies and campaigns.
• Continuously optimize campaigns based on performance and business data.
  
  

Google Shopping & Performance Max

• Manage and optimize Google Shopping campaigns.
• Own Performance Max campaign strategy and scaling.
• Manage Google Merchant Center and product feeds.
• Identify product-level performance opportunities.
• Optimize product titles, descriptions, feeds and campaign structures.
• Monitor search terms, product performance, asset performance and conversion data.
  
  

Tracking & Analytics

• Own Google Ads conversion tracking and attribution.
• Ensure accurate implementation of GA4 and Google Tag Manager (GTM).
• Monitor tracking across Google Ads, Shopify, website and CRM.
• Identify and resolve discrepancies between advertising platforms and actual business revenue.
• Maintain accurate UTM and conversion tracking structures.
• Build dashboards and reports to monitor performance.
  
  

D2C Growth & Revenue

• Optimize campaigns based on business metrics rather than vanity metrics.
• Monitor CAC, CPA, ROAS, MER, AOV, conversion rate and revenue.
• Analyze new customer versus returning customer economics.
• Identify bottlenecks across the acquisition funnel.
• Work with the website and creative teams to improve landing pages and conversion rates.
• Identify opportunities to improve overall customer acquisition economics.
• Develop monthly and quarterly media plans and forecasts.
  
  

Creative & CRO

• Work closely with the creative team to develop conversion-focused ad creatives.
• Identify high-performing messaging, offers, headlines and creative concepts.
• Establish a structured testing framework for ads and landing pages.
• Analyze creative and campaign performance to identify winning concepts.
• Collaborate with the website team on landing-page and CRO improvements.
  
  

Reporting

• Build regular performance reports and dashboards.
• Clearly communicate what is working, what is not working and what needs to change.
• Provide actionable insights rather than simply reporting campaign metrics.
• Forecast performance and recommend future advertising investments.
  
  

Required Experience

• 5+ years of hands-on Google Ads / Performance Marketing experience preferred.
• Proven experience managing Google Ads for D2C or e-commerce brands.
• Experience managing significant monthly advertising budgets.
• Proven track record of scaling Google Ads campaigns.
• Strong understanding of customer acquisition and performance marketing economics.
• Experience working with Shopify or other e-commerce platforms.
• Strong analytical and data interpretation skills.
• Experience with full-funnel paid acquisition.
  
  

Technical SkillsMust Have

• Google Ads
• Google Search Ads
• Google Shopping
• Performance Max (PMax)
• Google Merchant Center
• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Google Ads Conversion Tracking
• Shopify
• Keyword Research
• Bid Management
• Budget Management
• Campaign Optimization
• Conversion Rate Optimization
• Attribution
• Marketing Analytics
• Data Analysis
• Reporting & Dashboarding
  
  

Good to Have

• Meta Ads
• Meta Pixel
• Meta Conversions API
• Looker Studio
• CRM & Marketing Automation
• WhatsApp-led conversion funnels
• UTM Tracking
• Advanced attribution tools
• Landing Page Optimization
• A/B Testing
• Incrementality
• Product Feed Management
  
  

Key Performance Metrics

Success In This Role Will Be Measured Through

• Revenue generated through Google Ads
• CAC / CPA
• ROAS
• MER
• Advertising spend scale
• Conversion rate
• Average Order Value (AOV)
• New customer acquisition
• Customer acquisition cost
• Profitability / contribution margin
• Tracking and attribution accuracy
• Campaign and product-level growth
  
  

Ideal Candidate

We are looking for someone who thinks like a Growth Owner , not just a Google Ads operator.

You Should Be Able To Independently Determine

• Which campaigns should be scaled or reduced.
• Where the next advertising investment should go.
• Why CAC or ROAS is changing.
• Which products and campaigns are driving revenue.
• Where customers are dropping in the funnel.
• Whether the problem is the ad, keyword, audience, landing page, offer or conversion experience.
• Which new Google Ads opportunities can unlock additional growth.
  
  

You should be comfortable working independently and taking ownership of business outcomes.

What Success Looks Like

You own the paid acquisition number .

You are responsible for strategically deploying the Google Ads budget, scaling campaigns, building testing frameworks, maintaining accurate tracking, identifying growth opportunities and continuously improving customer acquisition economics.

The goal is for you to operate the Google Ads function with minimal day-to-day supervision and become a key owner of the company's paid growth.

Preferred Qualifications

• Experience with high-growth D2C / e-commerce brands.
• Experience managing high monthly Google Ads spends.
• Strong Google Shopping and Performance Max experience.
• Strong Shopify experience.
• Advanced GA4 and GTM knowledge.
• Experience with complex tracking and attribution setups.
• Strong understanding of CRO and landing-page optimization.
• Experience working with CRM and marketing teams.
• Experience managing or mentoring junior performance marketers.
• Experience with multi-channel performance marketing is an advantage.
  
  

Application Requirements

Candidates Should Share a Resume Highlighting

• D2C / e-commerce brands worked with.
• Approximate monthly Google Ads budget managed.
• Google Ads campaigns and channels handled.
• Examples of accounts successfully scaled.
• Revenue growth achieved.
• CAC / CPA improvements.
• ROAS improvements.
• Advertising spend scaled.
• Key campaigns or projects personally managed.
• Specific responsibilities personally owned.
  
  

We are looking for demonstrated performance and business results, not simply Google Ads certifications.

Skills: customer acquisition,performance marketing,d2c,google ads