Growth Lead - India & Gulf

About Hume

Hume Health is building the future of consumer health with beautifully designed, data-driven products that help people understand and improve their health.

We're looking for a Growth Lead to own profitable growth across India and the Gulf. You will be accountable for the commercial performance of these markets, diagnosing what is constraining scale and coordinating media, creative, CRO, offer, pricing, localization, partnerships, and customer journey work to unlock it.

This is not a hands-on media buying role. You will not be in-platform every day adjusting bids. Your job is to own the regional growth strategy, testing roadmap, partner accountability, and cross-functional execution needed to grow India and the UAE profitably.

What You'll Own

- Own regional growth performance across revenue, CAC, ROAS/MER, contribution margin, forecasting, and testing velocity for India and the UAE.

- Lead and challenge media buying agencies and local growth partners across performance diagnosis, budget allocation, reporting, and execution quality.

- Set testing priorities, budgets, KPIs, and success metrics across acquisition channels, funnel initiatives, offer tests, and market launches.

- Translate local customer insights into creative strategy, including messaging, hooks, offers, creator briefs, cultural angles, and ad concepts.

- Identify the biggest constraints to scale across ads, landing pages, PDPs, pricing, payment methods, checkout, CRM, logistics, localization, and operations.

- Partner with Creative, CRM, Product, CRO, Analytics, Customer Experience, and Operations teams to ship the highest-leverage growth tests.

- Build market-specific playbooks for India and the UAE across creative testing, offer strategy, localization, scaling winners, influencer/creator inputs, and agency management.

- Develop a clear operating rhythm for market reviews, performance diagnosis, competitor tracking, and growth experiment prioritization.

What We're Looking For

- 4-8 years in Growth Marketing, Performance Marketing, or DTC eCommerce, ideally with India, UAE, GCC, or emerging-market experience.

- Strong understanding of Meta advertising, acquisition economics, paid social creative strategy, and full-funnel performance diagnosis.

- Proven ability to diagnose performance issues across the full funnel, not just report channel numbers.

- Strong creative strategy instincts: you know why ads work, why they fatigue, and how to brief better iterations for local audiences.

- Commercial judgment around CAC, margin, payback, offers, pricing, forecasting, conversion friction, and profitable scale.

- Experience managing internal stakeholders, agencies, freelancers, or local partners to turn strategy into shipped tests.

- Highly proactive, organized, and comfortable owning decisions with imperfect information.

- Strong written and verbal communication, with the ability to turn messy performance signals into clear priorities.

Nice to Have

- Experience scaling consumer health, wellness, beauty, fitness, electronics, or premium DTC products in India and/or the UAE.

- Experience working with media buying agencies, creator teams, influencers, affiliates, or marketplace partners.

- CRO, landing page optimization, or checkout/payment optimization experience.

- International market launch, localization, or regional expansion experience.

- Google Ads, YouTube, affiliates, influencer, retail, Amazon/marketplace, or other acquisition channel knowledge.

- Familiarity with regional consumer behavior, local payment preferences, logistics constraints, and trust signals across India and the UAE.

You'll Thrive Here If You

- Think like a market owner, not a channel manager.

- Naturally spot problems and opportunities before others do.

- Ask why instead of simply reporting numbers.

- Love connecting creative, data, customer psychology, culture, and business strategy.

- Care more about profitable growth than vanity metrics.

- Enjoy building systems and playbooks that help teams move faster.

- Are energized by the ambiguity of building growth in markets that need local nuance, not copy-paste global execution.

Why Join Hume

- Own a high-impact international growth remit with real decision-making authority.

- Work directly with senior growth, creative, product, analytics, and operations leaders.

- Shape how Hume Health scales across two commercially important markets with distinct customer behavior and growth dynamics.

- Move quickly in a lean environment with minimal bureaucracy.

- Build the operating system for a region that can grow into broader regional or global growth leadership.

Salary: No bar for the right candidate.

Apply here: https://docs.google.com/forms/d/e/1FAIpQLScb6Ae-Zqre8qW8uj-qO7uAYBcgNHS9YupL9D6HoVwKdoQ06Q/viewform?usp=publish-editor