Growth Manager

The role

You will own the top of Bachatt's growth engine: paid acquisition, install-to-active conversion, and the creative testing machine that powers both. This is not a "manage the agency" role — you will run campaigns hands-on, read AppsFlyer cohorts at 11pm, and ship 20 ad variants a week.

What you'll own

- Paid acquisition P&L. Meta first (80%+ of spend today), Google/YouTube as we scale. CAC, install→active, D7 retention, blended payback.

- Creative velocity. Brief, review, and ship 15–25 ad variants weekly against our bumper-rules framework. Kill losers fast, double down on winners.

- Attribution + analytics. AppsFlyer, Meta Ads Manager, our internal event stack. Build the dashboards; do not wait for data engineering.

- Growth experiments. Landing pages, onboarding flows, referral loops, WhatsApp reactivation — you propose, PM/design partner with you, you own the metric.

- Budget planning. Monthly spend allocation across channels, weekly re-forecast, quarterly channel-mix strategy.

What we're looking for

Must-haves

- 1+ years running paid acquisition for a consumer app in India (fintech, commerce, or edtech preferred)

- Deep Meta Ads hands-on — you can read the delivery tab and know when the algorithm is lying to you

- Comfort with AppsFlyer or Adjust — you build cohorts, not screenshots

- Ability to write/judge ad copy in Hindi (or work fluently with a Hindi copywriter) — our audience does not speak marketing English

- Creative instinct — you can look at a hook and predict CTR before spending a rupee

- Speed. If we brief a variant on Monday, it is live by Wednesday.

Nice-to-haves

- You have marketed to Tier 2/3 India or the self-employed / MSME segment

- Comfort with SQL or spreadsheet-level modeling of unit economics

- You have shipped a referral or virality loop that actually worked

- You have opinions about Reels vs. Feed vs. Stories placement mix

What we offer

- Competitive cash + meaningful ESOP’s - A category no one else is credibly building for, with room to define the playbook

- Small team, no politics, decisions in hours not weeks

- Direct exposure to founders and the P&L