Growth Manager
LinkedIn|FAE BEAUTY|Vietnam|8 Aug 2026
JOB DESCRIPTION
About Fae Beauty
FAE Beauty (Free And Equal) is a new-age, inclusive beauty brand built for Indian skin tones, lifestyles, and voices. As a digital-first D2C company, we’re redefining beauty with shade diversity, innovative formulations, honest, authentic communication.
Job Overview
The D2C Growth Manager will be responsible for complete P&L ownership. You will be responsible for driving customer acquisition, revenue growth, and performance optimisation across all direct-to-consumer channels. The role focuses on managing performance marketing through agency, campaign execution, and continuous experimentation to improve conversion and retention.
Key Responsibilities
FAE Beauty (Free And Equal) is a new-age, inclusive beauty brand built for Indian skin tones, lifestyles, and voices. As a digital-first D2C company, we’re redefining beauty with shade diversity, innovative formulations, honest, authentic communication.
Job Overview
The D2C Growth Manager will be responsible for complete P&L ownership. You will be responsible for driving customer acquisition, revenue growth, and performance optimisation across all direct-to-consumer channels. The role focuses on managing performance marketing through agency, campaign execution, and continuous experimentation to improve conversion and retention.
Key Responsibilities
- D2C Revenue Growth
- Own revenue targets for D2C channels including website and performance-driven acquisition platforms
- Plan and execute growth strategies to improve traffic, conversion rate, and repeat purchase metrics
- Monitor daily, weekly, and monthly sales performance and take corrective actions where required
- Performance Marketing Management
- Manage paid acquisition channels such as Meta, Google, and other performance platforms
- Track campaign performance, optimize ROAS, CAC, and conversion metrics
- Work closely with creative and brand teams to ensure campaign creatives align with performance goals
- Funnel and Conversion Optimization
- Analyze website funnel performance including landing pages, checkout, and subscription journeys
- Identify drop-off points and implement A/B testing initiatives to improve conversions
- Coordinate with tech, product, and design teams for implementation of growth experiments
- Data Tracking and Reporting
- Maintain dashboards for traffic, revenue, CAC, LTV, and campaign performance
- Generate periodic performance reports and present insights to leadership
- Use analytics tools to identify growth opportunities and improvement areas
- Cross-Functional Coordination
- Collaborate with brand, operations, and supply teams to align growth campaigns with inventory and business priorities
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Ensure smooth execution of promotional campaigns, launches, and seasonal growth initiatives
- Strong understanding of D2C business metrics such as CAC, LTV, ROAS, conversion rate
- Hands-on experience with performance marketing platforms (Meta Ads, Google Ads)
- Analytical mindset with strong data interpretation skills
- Ability to plan, execute, and optimize growth experiments
- Strong ownership and execution capability
- Atleast 3-5 years of experience in D2C growth, performance marketing roles
- Experience working in consumer brands
- Bachelor’s degree in marketing, business, or related field