Growth Marketer

Company Description Lucidus is a simulation-based career exploration game for students in grade 8-11. We're helping families across the US, UK, Canada, Singapore, and India. We're incubated at NSRCEL (IIM Bangalore) and Amity Innovation Center. We're winners of multiple grants and backed by talented angels and VCs.

60-Day Growth Marketer Plan

Phase 1: Days 1–20 — Foundation & Audit

Goal: Understand the business, set up infrastructure, no paid spend yet.

Audit brand, competitors, target audience, existing (if any) social presence

Define ICP (ideal customer profile) and core messaging pillars

Choose 2–3 primary social platforms (don't spread thin)

Set up analytics: GA4, Meta Pixel, UTM tracking conventions

Build content calendar template + brief templates for video editor/designer

Define KPIs and reporting dashboard (reach, engagement, CTR, CAC, ROAS targets)

Publish first 2 weeks of organic content to test formats/messaging

Deliverable by Day 20: Content calendar, tracking set up, 5-10 organic posts live.

Phase 2: Days 20–45 — Test & Learn

Goal: Launch paid campaigns small, find what resonates organically and via ads.

Launch paid experiments (e.g., $500–1500/platform) across 3–4 ad creative variants

Double down on organic formats getting traction (reels, carousels, etc.)

Weekly content sprint with editor/designer: batch-produce 2–3 weeks of content ahead

A/B test ad copy, creative, audiences

Start light community management (responding, engaging with target accounts)

Mid-phase check-in: kill underperforming ads, reallocate budget

Deliverable by Day 45: 2–3 validated paid creative angles, clear CAC benchmarks, organic engagement trending up.

Phase 3: Days 45–60 — Scale & Optimize

Goal: Scale what works, systematize the engine.

Increase budget on winning campaigns/audiences

Introduce retargeting campaigns (site visitors, engagers, cart abandoners if e-comm)

Formalize content production pipeline (weekly/biweekly batch shoots)

Build repeatable reporting cadence (weekly snapshot, monthly deep-dive)

Test one new channel/format (influencer, UGC, new platform)

Document playbook: what worked, what didn't, next-quarter roadmap

Deliverable by Day 60: Scalable paid + organic engine, documented playbook, growth plan with budget ask.