Growth Marketing Manager

About the Role

We are looking for a results-driven Growth Marketing Manager who can help us increase qualified leads, customer acquisition, and revenue through performance marketing and growth strategies.

This is not a branding-only role . We need someone who can build, execute, and optimize campaigns that directly contribute to business growth.

If you enjoy scaling businesses using data, experimentation, and performance marketing, we'd love to hear from you.

Key Responsibilities

• Plan and execute paid advertising campaigns across Meta, Google, LinkedIn, and other platforms .

• Work on service selling and healthcare-related services.

• Generate high-quality B2B and B2C leads .

• Optimize Cost Per Lead (CPL), Customer Acquisition Cost (CAC), and Return on Ad Spend (ROAS) .

• Design and optimize marketing funnels to improve conversions.

• Create and test landing pages, creatives, and ad copy.

• Perform A/B testing and continuously improve campaign performance.

• Analyze campaign performance using Google Analytics (GA4), Meta Ads Manager, and reporting tools .

• Collaborate closely with the sales team to improve lead quality and conversion rates.

• Build and optimize email marketing and remarketing campaigns.

• Implement SEO and content strategies to generate organic traffic.

• Identify new growth opportunities through partnerships, referral programs, and marketing automation.

• Track weekly and monthly KPIs and present actionable insights.

Required Skills

• Meta Ads
• Google Ads
• Google Analytics (GA4)
• Google Tag Manager
• Conversion Tracking & Pixel Implementation
• Marketing Funnel Optimization
• Lead Generation
• CRM Integration
• Email Marketing Automation
• SEO Fundamentals
• Landing Page Optimization
• A/B Testing
• Strong analytical and reporting skills

Preferred Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 2–6 years of hands-on performance marketing experience.
• Experience working with startups or SaaS companies is preferred.
• Experience managing monthly advertising budgets.
• Excellent communication and problem-solving skills.

Success Metrics (KPIs)

You will be evaluated based on:

• Qualified Leads Generated
• Cost Per Lead (CPL)
• Customer Acquisition Cost (CAC)
• Return on Ad Spend (ROAS)
• Website Conversion Rate
• Revenue Influenced by Marketing
• Sales Pipeline Growth
• Lead-to-Customer Conversion Rate

Nice to Have

• AI Marketing Tools
• HubSpot, Zoho, Salesforce, or similar CRM platforms
• Marketing Automation Platforms
• Video Marketing
• Copywriting
• Conversion Rate Optimization (CRO)