Growth & Product Marketing Manager

About the role

We're looking for our first Growth & Product Marketing Manager to help build Genie's growth engine.

This is a highly cross-functional role sitting at the intersection of product, growth, marketing and customer insights. You will work closely with the founders to shape how people discover, adopt and engage with Genie across our Consumer products.

Your primary focus will be on scaling our Consumer business — improving growth, onboarding, activation, engagement and retention. Over time, the role will broaden to support Product Marketing initiatives across the wider Genie platform.

Success in this role isn't measured by campaigns alone. You'll help shape the product itself by understanding customer behaviour, identifying friction, running growth experiments and ensuring customers quickly experience the value of Genie.

What you will do

• Own Genie's growth strategy across the customer lifecycle — from acquisition and onboarding to activation, engagement, retention and referrals.
• Partner closely with Product, Engineering and Design to identify customer friction, prioritize improvements and shape the product roadmap through data and customer insights.
• Design, execute and measure growth experiments and referral programs that improve product adoption, conversion and member engagement.
• Lead product launches and go-to-market execution for new features, ensuring customers understand, adopt and derive value from every release.
• Define and track key product and growth metrics, build dashboards and use analytics to identify opportunities and measure impact.
• Conduct customer interviews, usability testing and market research to become the voice of the customer and translate insights into product improvements.
• Develop product messaging, positioning and customer education that clearly communicates Genie's value proposition.
• Build and scale Genie's customer feedback loops, ensuring learnings from members continuously inform product, design and growth decisions.
• Work closely with the founders to develop and execute Genie's product marketing as we scale both our Consumer and SmartCare businesses.
• Help build and nurture Genie's early member community through engagement, advocacy and referral initiatives.
• Build and nurture B2B communities across three key segments — doctors, clinic managers, and product leaders in health — driving awareness, engagement and advocacy for SmartCare.
• Set up an AI-driven content factory for both B2C and B2B product marketing — leveraging AI tools to produce, personalise and scale content assets across channels.

What we are looking for

• 6+ years of experience in Product Growth, Product Marketing, Growth, Product Management or a similar cross-functional role.
• A track record of growing digital products through experimentation, customer insights and data-driven decision making.
• Strong analytical skills with experience using product analytics platforms such as Mixpanel, Amplitude, PostHog or GA4.
• Experience defining and improving product metrics across onboarding, activation, engagement and retention.
• Excellent communication skills, with the ability to translate customer insights into product improvements and communicate complex ideas simply.
• Comfortable working across Product, Engineering, Design and Marketing in a fast-moving startup environment.
• Highly customer-obsessed, with a passion for talking to users, identifying friction and shaping better product experiences.
• Bias for action — you enjoy building, testing and iterating rather than waiting for perfect information.
• Experience launching new products or features from zero to one is a strong plus.
• Demonstrated experience using AI tools in your workflow — whether for content creation, analytics, experimentation or personalisation. You don't need to be an engineer, but you should already be finding ways to move faster with AI.

Why join us

• Help shape one of the most ambitious AI-powered health platforms from its earliest days.
• Own a broad, high-impact role spanning product, growth, customer insights and product marketing.
• Work directly with the founders to influence product strategy, customer experience and company growth.
• Work alongside experienced founders with backgrounds spanning LinkedIn, Twitter, PropertyGuru and Google.
• Small, ambitious team with minimal bureaucracy, significant ownership and the opportunity to build capabilities from the ground up.
• Competitive compensation, meaningful equity and flexible working arrangements based in Singapore.