Head of D2C Growth & Brand

Location: Borivali [W][Mumbai,Maharashtra]

About U-Vita.

U-Vita is a fast-growing family wellness and nutrition brand focused on delivering

high-quality, science-backed products directly to consumers. Our mission is to build a

trusted, performance-driven D2C brand that customers love and return to.

Why This Role is High Impact.

U-Vita operates in the high-repeat family nutrition category — one of the most

attractive spaces for building a large, profitable D2C brand in India. We are entering our

next growth phase and are looking for a hands-on leader who can scale the business with

strong ROAS discipline and long-term brand vision.

Role Overview.

The Head of D2C Growth & Brand will own the complete D2C P&L; for U-Vita and drive

scalable, profitable growth across digital channels. This leader will combine brand

thinking with performance rigor and customer-first execution.

Key Responsibilities.

• Own end-to-end D2C revenue, growth, and profitability.

• Develop and execute a 12–24 month growth roadmap.

• Lead acquisition across Meta, Google, Amazon, and marketplaces.

• Optimize CAC, ROAS, MER, and blended acquisition efficiency.

• Drive website CRO, AOV expansion, bundling, and subscriptions.

• Build and scale retention via CRM, Email, WhatsApp, and SMS.

• Define and strengthen U-Vita’s brand narrative and positioning.

• Build dashboards and lead a strong experimentation culture.

• Build and mentor a high-performing D2C team.

• Align closely with product, supply chain, finance, and creative teams.

Required Qualifications

• 7–12+ years of experience in D2C, e-commerce, or digital growth roles.

• Proven track record of scaling a D2C brand from early stage to scale.

• Strong understanding of CAC, LTV, ROAS, MER, and cohort analysis.

• Experience in health, wellness, nutrition, or FMCG is a strong plus.

• Deep knowledge of Shopify or similar e-commerce platforms.

• Strong analytical and financial acumen.

• Experience managing meaningful performance marketing budgets.

• Leadership experience managing cross-functional teams.

Success Metrics

• Revenue growth and profitability improvement.

• CAC to LTV improvement.

• Increase in repeat purchase rate.

• Improved contribution margin.

• Brand equity and market share growth.

Why Join U-Vita

• Opportunity to lead and shape a high-growth D2C brand.

• High ownership and autonomy.

• Fast-paced entrepreneurial culture.

• Opportunity to build a category-leading family wellness brand.