Head of Growth

Opportunity :

This is one of the most important leadership roles within BreakBread.

As our Head of Growth , you will work directly with the Founder and leadership team to design, build and optimise every aspect of customer acquisition, retention and marketplace growth.

This is not a traditional marketing role . You will own the entire growth function—from performance marketing and CRM to lifecycle marketing, partnerships, analytics and experimentation.

You will be responsible for building the growth systems, processes and team that will power BreakBread's expansion across the Middle East and beyond.

Key Responsibilities:

Growth Strategy

• Develop and execute BreakBread's end-to-end growth strategy.
• Define the roadmap to achieve Product–Market Fit in Dubai.
• Build scalable acquisition and retention systems that can be replicated across future markets.
• Work closely with the CEO on commercial strategy and expansion planning.

Customer Acquistion

Own and optimise customer acquisition across both B2C and B2B channels, including:

• Meta, Google and TikTok advertising
• Organic growth and SEO
• Referral and ambassador programmes
• Influencer marketing
• Partnerships and collaborations
• Corporate lead generation
• Community-led growth initiatives

Performance Marketing & Analytics

• Manage marketing budgets and optimise CAC, ROAS and conversion rates.
• Build testing frameworks for creatives, audiences and landing pages.
• Develop growth dashboards and reporting frameworks.
• Analyse customer behaviour, conversion funnels and marketing performance to drive continuous optimisation.

CRM & Lifecycle Marketing

• Design automated customer journeys from acquisition to repeat booking.
• Build email, WhatsApp and loyalty programmes that improve retention and lifetime value.
• Develop referral programmes that turn satisfied guests into advocates.

Cross-functional Leadership

Collaborate closely with Product, Supply, Operations and Corporate Sales to improve every stage of the customer journey while recruiting and developing BreakBread's future Growth team.

What We're Looking For:

Must

• Minimum 5 years' experience in Growth, Growth Marketing or Performance Marketing.
• Proven experience scaling a startup, marketplace or consumer technology business.
• Strong analytical and commercial mindset.
• Hands-on experience managing digital acquisition budgets and performance marketing.
• Experience with Meta Ads, Google Ads, TikTok Ads, CRM platforms and analytics tools.
• Comfortable working in a fast-paced, high-growth startup environment.
• Excellent communication and leadership skills.
• Fluent in English.

Preferred

Experience working within high-growth consumer marketplaces or technology companies such as.

Marketplace experience is highly desirable.

If you're passionate about marketplaces, consumer technology, hospitality and building category-defining companies, share with us your CV on: support@breakbread.com