Head of Marketing (Skincare Branding & Growth) - WCDT

Responsibilities:

Increase brand awareness and sales. Grow the IDS Skincare brand in the consumer market through marketing campaigns, KOL collaborations, content creation, and advertising. Highlight the brand's strength in delivering proven skincare results.

Expand sales channels. Grow the business beyond clinics by developing retail counters, department stores, pop-up stores, spa and salon partnerships, corporate gifting, and new distribution channels.

Grow online sales. Increase sales through online store , Shopee, Lazada, and TikTok Shop by attracting new customers who are not existing clinic patients. Build a separate customer database for the skincare business.

Build the marketing team. Start with the existing marketing team and gradually hire a dedicated skincare team as the business grows.

Prepare for regional expansion. Develop marketing strategies that support future expansion into regional markets once investment funding is available.

Manage performance and budget. Track skincare business KPIs such as sales, profit margin, customer acquisition cost, and customer retention. Manage the skincare marketing budget and provide regular performance reports to the CEO.

Requirements:

5–8 years (or more) of marketing experience in skincare, beauty, personal care, or wellness products (product marketing, not service marketing).

Proven experience growing a product brand through retail and online sales channels .

Hands-on experience managing e-commerce platforms such as Shopee, Lazada, TikTok Shop, or similar.

Good understanding of regional or international skincare marketing , with experience growing new markets.

Experience working in Singapore or Southeast Asia is required.

Skills & Qualities

• Strong business and analytical mindset, with the ability to drive sales and profitability , not just marketing campaigns.
• Able to turn the brand's clinical and proven skincare benefits into attractive marketing messages for consumers.
• Experience working with designers, agencies, and marketing teams to create effective campaigns and advertisements.
• Self-driven and comfortable building a new business unit while working closely with an existing team.

Preferred Qualifications

• Good network with beauty KOLs, retail buyers, or marketplace managers in Singapore or Southeast Asia.
• Experience managing retail counters or department store brands .
• Knowledge of skincare regulations and cosmetic requirements , such as Singapore HSA cosmetic notification.
  

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Tew Jie Wei | R22106822

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