Manager, Bond Product Growth & GTM

Manager, Product Growth & GTM is responsible for driving the commercialization, growth, and adoption of investment and wealth management products. The role combines product development support, sales strategy, market expansion, and customer engagement to ensure successful product launches and sustainable business growth.

JOB RESPONSIBILITIES:

• Collaborate with Product Owners and business stakeholders to support the development and enhancement of investment and wealth management products.
• Conduct customer, competitor, and market research to identify product opportunities and growth initiatives.
• Translate customer needs and market insights into product requirements and commercialization recommendations.
• Support product testing, pilot programs, customer validation, and launch readiness activities.
• Work closely with Digital and Technology teams to improve customer journeys and product adoption.
• Develop sales enablement strategies to drive product adoption and revenue growth.
• Partner with Sales teams to identify growth opportunities, customer segments, and cross-selling initiatives.
• Build and maintain sales toolkits including product guides, sales scripts, FAQs, presentations, and training materials.
• Analyze sales performance and customer behavior to recommend growth strategies and campaign improvements.
• Support branch, relationship management, and digital sales channels with targeted product campaigns.
• Design and execute go-to-market plans for new product launches and feature releases.
• Develop customer education and engagement programs to increase product awareness and usage.
• Create segmented communication strategies for retail, affluent, and premium customer groups.
• Coordinate launch activities across Product, Sales, Marketing, Operations, and Technology teams.
• Manage campaign execution across digital, social, events, partnerships, and offline channels.
• Develop educational content and customer journeys that simplify investment products and improve financial literacy.
• Manage customer feedback mechanisms and use insights to improve product positioning and customer experience.
• Lead customer engagement initiatives including webinars, workshops, roadshows, and investment education events.
• Monitor customer sentiment and adoption trends to optimize product growth initiatives.
• Identify opportunities to expand product reach through strategic partnerships and distribution channels.
• Support the evaluation of regional and international market trends, best practices, and emerging investment solutions.
• Collaborate with internal and external stakeholders to strengthen the product ecosystem and customer value proposition.
• Track key growth metrics including customer acquisition, activation, retention, product adoption, and revenue contribution.
• Monitor sales performance, campaign effectiveness, and customer engagement metrics.
• Develop management reports and actionable recommendations based on business performance data.
• Use analytics and customer insights to continuously optimize product and growth strategies.

JOB REQUIREMENTS:

• 3–7 years of experience in product management, product marketing, growth marketing, sales strategy, business development, fintech, banking, wealth management, or investment products.
• Strong understanding of product lifecycle management and go-to-market execution.
• Experience working cross-functionally with Product, Sales, Marketing, and Technology teams.
• Demonstrated ability to translate customer insights into business growth initiatives.
• Strong analytical, commercial, and problem-solving skills.
• Experience with digital products, customer journeys, mobile applications, or online platforms.
• Experience in investment products, wealth management, brokerage, fintech, digital banking, or capital markets.
• Exposure to regional or international markets.
• Experience launching new products or driving market expansion initiatives.
• Familiarity with agile product development methodologies.

APPLY NOW:

Interested candidates are invited to send a cover letter and CV to Wing at: dalin.chey@wingbank.com.kh