Marketing Automation Specialist

Marketing Automation Specialist

Wire Up Collective
60 Paya Lebar Road, #07-54, Paya Lebar Square, Singapore 409051

Full-time | S$3,500 – S$4,300 per month

Role Snapshot

Wire Up Collective is looking for a Marketing Automation Specialist to help turn marketing plans into well-structured, measurable campaigns.

The role sits at the intersection of marketing, customer data and technology. You will be involved in building automated workflows, managing campaign journeys, maintaining audience data and reviewing campaign results to identify opportunities for improvement.

This position would suit someone who enjoys working with marketing platforms and processes, but also understands that automation should ultimately make the customer experience more relevant and effective.

Core Responsibilities

Campaign & Workflow Management

• Build, configure and maintain automated marketing workflows based on campaign objectives and customer journeys.
• Set up email campaigns, lead nurturing sequences and scheduled communications.
• Manage audience segmentation, lists and campaign criteria to ensure messages reach the appropriate audiences.
• Test campaign logic, messaging, timing and workflow conditions before launch.
• Monitor active automations and troubleshoot issues when workflows do not perform as expected.

CRM & Customer Data

• Maintain marketing data and support good data hygiene across CRM and marketing platforms.
• Assist with lead categorisation, lifecycle stages and audience segmentation.
• Work with the wider team to improve how customer information is captured, organised and used.
• Support the integration of campaign data between relevant marketing and CRM systems where required.

Reporting & Optimisation

• Track campaign performance, engagement and conversion metrics.
• Prepare regular reports and highlight trends or areas requiring attention.
• Use campaign data to recommend improvements to targeting, content, timing and customer journeys.
• Support A/B testing and other optimisation initiatives.

Team Support

• Work with marketing and other internal stakeholders to translate campaign requirements into practical automation workflows.
• Document campaign processes, workflow logic and platform changes.
• Keep up to date with developments in marketing automation tools and digital marketing practices.
• Assist with other marketing operations projects when required.

What You Bring

We are looking for someone with a practical understanding of marketing automation and a willingness to work hands-on with systems and campaigns.

Required

• Diploma or Degree in Marketing, Digital Marketing, Business, Communications, Information Systems or a related field.
• 1–3 years of experience in marketing automation, CRM, digital marketing or marketing operations.
• Familiarity with at least one marketing automation or CRM platform, such as HubSpot, Salesforce Marketing Cloud, Marketo or an equivalent system.
• Understanding of email marketing, customer segmentation and lead nurturing.
• Comfortable working with campaign data and performance reports.
• Good attention to detail, particularly when managing customer data and automated workflows.
• Good written and verbal communication skills in English.

Advantageous

• Experience with workflow builders, lead scoring or customer journey automation.
• Familiarity with Google Analytics, campaign tracking or similar reporting tools.
• Basic understanding of HTML for email or landing-page editing.
• Previous experience working in an agency, B2B marketing or digital marketing environment.

Working Details

Position: Marketing Automation Specialist
Employment: Full-time
Salary: S$3,500 – S$4,300 per month
Work Location: Paya Lebar, Singapore

Office:
Wire Up Collective
60 Paya Lebar Road, #07-54
Paya Lebar Square
Singapore 409051

Candidates with relevant experience in CRM, lifecycle marketing, email marketing or marketing operations are encouraged to apply.

Pay: $3,500.00 - $4,300.00 per month

Benefits:

• Additional leave
• Health insurance
• Professional development

Work Location: In person