Marketing Executive

Indeed|WHIMSIKAL PTE. LTD.|Bugis|12 Aug 2026
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JOB DESCRIPTION

The role

You are the engine of the client accounts you sit on.

You build the content calendars, write the copy, coordinate the shoots, manage the communities, and pull the numbers that tell us whether any of it worked.

You will be on client sites regularly, capturing content on a Friday night at a venue, running a shoot on a Tuesday morning.

If you want a role where you learn the whole craft rather than one slice of it, this is that role.

What you will do

Content and social

  • Build and maintain content calendars across Meta, TikTok, and other platforms for your assigned accounts

  • Write social copy and captions that hold a distinct brand voice for each client

  • Schedule, publish, and monitor content, adjusting to platform behaviour and live performance

  • Manage communities day to day, responding to comments and messages within agreed tone and turnaround

  • Track live trends across platforms and propose those that genuinely fit a client's brand pillars

  • Capture real-time short-form content on site at client venues during peak periods and events

  • Compile performance data into clear monthly reports with observations, not just figures

Client and account support

  • Act as a reliable day-to-day contact for client teams on routine matters

  • Prepare materials, decks, and reports ahead of client meetings and join them to present your own work

  • Keep account documentation, asset libraries, and approval trails organised and current

  • Escalate risks, delays, and client concerns to your Assistant Manager early

Production coordination

  • Coordinate shoot logistics, call sheets, schedules, locations, equipment, permissions, and access

  • Brief and support freelance photographers, videographers, editors, and designers on the day

  • Manage the flow of assets from capture through editing to approval and publication

  • Maintain organised file structures and archives so assets can be found months later

  • Provide on-site support at client events, including evenings and weekends

What we are looking for

  • At least 2 years of experience in marketing, social media, content, or a related field; strong internship experience will be considered

  • Confident social copywriting and a real feel for how tone shifts between brands

  • Working knowledge of Meta and TikTok as platforms , not just as a user, but as an operator

  • Organised under pressure, with the discipline to juggle several accounts without dropping detail

  • Comfortable being on camera duty at a venue on a Saturday night, and equally comfortable in a client meeting on Monday

  • Excellent written and spoken English

  • Willingness to work evenings and weekends when client events require it, with time off in lieu

  • Diploma or degree in Marketing, Communications, Media, or a related field or equivalent practical experience

Advantageous

  • Hands-on shooting or editing capability (mobile or camera; CapCut, Premiere Pro, Lightroom)

  • Design capability in Canva or Adobe Creative Suite

  • Exposure to paid social campaign setup and reporting

  • Prior experience with hospitality, F&B, or lifestyle brands

What you get

  • Exposure to the full agency craft, strategy, content, production, paid, reporting, rather than one narrow lane

  • Named brands on your portfolio within your first year

  • Close mentorship from an Assistant Manager and direct access to the Director

  • A clear path to Assistant Manager for those who show ownership

  • Time off in lieu for event and weekend coverage


Whimsikal is a media laboratory that seeks to uplift and educate.

We build brands, run social, produce content, and stage events for clients across hospitality, F&B, retail, sport, and spirits.

We stand for authenticity, fearlessness, zeal, and heart.

We are small by design, which means the work you own is real and visible.