Marketing Manager

The Marketing Manager manages execution of the organisation's marketing efforts. This includes managing the organisation's brand image, digital marketing communications and promotional campaigns. He/She leverages market research on brand awareness, market trends and target buyer and seller landscapes to enhance promotion of the organisation's product and service offerings.

He / She networks extensively to stay in close contact with the key industry stakeholders, constantly on the lookout for new marketing opportunities.

Specific Responsibilities
Individual to be involved in:

1. Oversee all marketing platforms and channels to enhance brand visibility and generate leads.

2. Guide the creation of all marketing collateral, including brochures, presentations, and digital content, ensuring brand consistency and a compelling message.

3. Conduct market research and competitive analysis to identify new opportunities and trends to inform our marketing strategy.

4. Comply with all company policies, relevant laws and regulations, ensuring that the business adhere to all necessary regulations.

Technical Skills and Competencies
1. Participate in negotiations with internal and external stakeholders, apply effective negotiation skills and techniques to achieve mutually beneficial outcomes. And also manage discussions professionally and document negotiation processes, agreements, and outcomes for proper record keeping.

2. Execute and evaluate digital marketing strategies and campaigns to promote online presence through the use of digital marketing. And monitor campaign performance through analytics tools, implement improvements to optimise marketing results and support business growth.

3. Develop strong project management, multitasking, and decision-making skills by oversee multiple operational activities simultaneously and prioritise tasks effectively based on business needs and deadlines. To allocate resources efficiently, identify and resolve operational challenges promptly, and make informed decisions that support organisational objectives.