Marketing Manager

We are seeking an innovative and results-driven AI Marketing Manager with a specialized focus on the beauty salon industry. In this role, you will bridge the gap between cutting-edge technology and high-end client experiences. You will leverage generative AI, automation platforms, and advanced agentic AI workflows to optimize marketing operations, hyper-personalize client acquisition, and elevate our brand presence across all digital channels.

Key Responsibilities

1. AI-Driven Strategy & Campaign Execution

• Design, implement, and manage end-to-end digital marketing campaigns powered by AI tools to drive salon bookings, customer retention, and brand loyalty.

• Utilize predictive analytics to identify emerging beauty trends, client preferences, and seasonal campaign opportunities.

• Manage and optimize paid media budgets (Meta, Google Ads, TikTok) using AI-assisted bidding and audience targeting algorithms.

2. Agentic AI & Workflow Automation

• Deploy and manage Agentic AI tools to automate complex, multi-step marketing workflows (e.g., automated client journey mapping, personalized post-treatment follow-ups, and review generation).

• Build and supervise autonomous AI agents for customer service inquiries, lead qualification, and appointment booking assistance.

• Continuously monitor and refine agent performance to ensure brand voice consistency and a seamless client experience.

3. Content Creation & Brand Management

• Oversee the AI-assisted generation of high-converting visual and textual content, including social media posts, email newsletters, promotional videos, and blog articles.

• Ensure all AI-generated outputs maintain the premium aesthetic and tone expected in the luxury beauty and wellness space.

• Direct hyper-localized campaigns tailored to specific salon branches or regional client demographics.

4. Data Analytics & Performance Optimization

• Track, analyze, and report on key performance indicators (KPIs) such as Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), booking conversion rates, and lifetime value (LTV).

• Leverage AI data-mining tools to extract actionable insights from customer feedback, booking patterns, and salon POS data.

Job Requirements & Qualifications

• Education: Minimum of a Bachelor's Degree in Marketing, Data Science, Computer Science, Business Administration, or a related field.

• Industry Experience: Proven track record (minimum 3–5 years) in digital marketing, with hands-on experience formulating and executing marketing strategies specifically tailored to the beauty salon, wellness, or aesthetics industry .

• AI Tool Proficiency:

  • Fluent in modern AI marketing tools (e.g., generative text models, AI image/video generators, predictive analytics platforms, and AI-powered CRM systems).

  • Demonstrated ability to configure, deploy, and manage Agentic AI tools and autonomous workflow agents.

• Technical & Soft Skills:

  • Strong understanding of modern digital marketing funnels, SEO, and social media algorithms.

  • Exceptional project management skills with the ability to manage multiple campaigns across different channels.

  • Creative mindset combined with strong analytical capabilities to interpret data-driven insights.

  • Excellent communication and leadership skills.