Marketing Manager

We’re looking for a passionate and proactive Marketeer to join our dynamic team. The ideal candidate is a hands-on team player with strong organizational skills and a keen eye for branding, content, and consumer engagement. This role will support brand-building initiatives across multiple platforms while ensuring cohesive marketing execution across all outlets and channels.

Responsibilities

1. Campaign Planning &Execution

• Assist in the development and implementation of marketing strategies to enhance brand visibility and drive customer engagement.

• Coordinate seasonal campaigns, product launches, festive activations, and joint mall-wide promotions.

• Work closely with internal teams and external stakeholders (e.g.operations, mall management, partners) to ensure timely and smooth campaign execution.

• Support on-ground activations such as event setups, sampling sessions, and booth operations

• Collect customer data during activations/events to build andgrow the customer base.

2. Content, Social Media &Influencer Marketing

• Support the creation and scheduling of content across platforms (Instagram, Facebook, TikTok)

• Coordinate photoshoots and video content for outlets, products,and events

• Maintain a content calendar and ensure consistency in brandvisuals and messaging.

• Update website with timeline information.

• Liaise with influencers/KOLs for campaign collaborations; track deliverables and evaluate performance.

3. Partnerships &Promotions

• Support the planning and execution of loyalty programmes,voucher redemptions, and co-branded initiatives.

• Liaise with vendors, corporate partners, and tenants for campaign participation and activation.

4. Marketing Assets & Collateral

• Manage inventory of marketing materials and ensure timely distribution of POSM (posters, displays, signages, etc.)

• Work with designers and printers to develop campaign visuals and collaterals in line with brand standards and timelines.

5. Budgeting & Reporting

• Track campaign budgets and monitor actual expenditures.

• Assist in preparing marketing reports for monthly management meetings, including campaign performance, insights, and recommendations.

• Monitor redemption rates, engagement metrics, and campaigneffectiveness to support continuous improvement.

• Provide administrative and reporting support for internalreviews and briefings.

6. Competitor Insights

• Monitor competitor activities and F&B trends to support campaign ideation and improve brand positioning

7. Ad-Hoc Projects

• Support other projects and marketing initiatives as assigned bythe Marketing Manager.