Marketing Strategist

About Envizn Labs

Envizn Labs is a digital product and growth agency helping startups and businesses build high-converting websites, applications, AI solutions, and digital experiences. We work with companies across SaaS, AI, healthcare, fintech, real estate, and other high-growth industries.

We're looking for a Marketing Strategist who can own our brand, build founder-led personal brands, and create growth strategies that generate awareness, trust, and qualified opportunities.

Role Overview

This is a strategy-first role. You won't just manage social media—you'll define how Envizn Labs is perceived in the market.

You'll be responsible for developing our brand positioning, building founder personal brands, creating content strategies, identifying growth opportunities, and ensuring every marketing initiative contributes to long-term business growth.

This role combines brand strategy, content marketing, growth marketing, market research, and performance analysis.

Key Responsibilities

Brand Strategy

• Develop and execute Envizn Labs' long-term brand strategy.
• Define positioning, messaging, and brand voice across all channels.
• Ensure consistency across the website, social media, presentations, proposals, and marketing assets.
• Identify opportunities to strengthen brand perception and authority.

Personal Brand Strategy

• Build and grow the personal brands of company founders and leadership.
• Develop content calendars for LinkedIn, X, YouTube, newsletters, blogs, and other platforms.
• Research industry trends and convert insights into high-value thought leadership content.
• Create campaigns that position leadership as experts in AI, digital transformation, product design, and technology.

Content Strategy

• Plan content across blogs, case studies, videos, newsletters, podcasts, webinars, and social media.
• Collaborate with designers, writers, and video editors to produce high-quality content.
• Build content funnels that move audiences from awareness to qualified leads.
• Maintain an editorial calendar aligned with business priorities.

Growth Strategy

• Identify new customer acquisition channels.
• Develop and test growth experiments across organic and paid channels.
• Build campaigns that increase inbound leads, website traffic, and brand awareness.
• Research competitors and identify market opportunities.
• Recommend new initiatives based on market trends and customer behavior.

Campaign Management

• Plan and execute product launches, campaigns, and marketing initiatives.
• Coordinate with sales and leadership to support business development.
• Measure campaign effectiveness and continuously optimize performance.

Analytics & Insights

• Track KPIs across content, website traffic, engagement, lead generation, and conversions.
• Produce regular reports with actionable recommendations.
• Use data to improve marketing strategy and resource allocation.

Skills

• Strong understanding of brand strategy and positioning.
• Excellent storytelling and communication skills.
• Experience developing content strategies across multiple platforms.
• Knowledge of B2B marketing and demand generation.
• Strong analytical and strategic thinking abilities.
• Familiarity with SEO, email marketing, LinkedIn marketing, and content marketing.
• Ability to translate business goals into measurable marketing initiatives.
• Experience using AI tools to accelerate research, content planning, and campaign execution.