Merchandising Marketing & Growth Manager

Job Responsibilities

• Responsible for the payment business growth of Singapore as a tourist destination under Alipay+ payment gateway (where the main KPI will be number of active payment users, daily average transactions, total payment value, revenue)
• Develop growth strategies based on in-depth research on global inbound travel market trends, competitor dynamics, and user needs for international travelers, collaborating with stakeholders including global marketing and growth teams, Alipay+ mobile payment partners, key industry merchants, tourism boards, government agencies, and intellectual property (IP) partners.
• Design, execute and evaluate integrated marketing campaigns across online/offline channels and within/outside the app (including user acquisition, activation, retention, and major promotions) to strengthen user awareness of Alipay+ payment availability and deals, so as to drive business growth.
• Collaborate with business development team to identify and manage key merchant accounts across different categories (F&B, attractions, retail, etc.) in the market, in order to win trust, establish joint marketing partnerships and drive their publicity and payment volume.

Requirements

• Bachelor's degree or above in Business, Marketing, or a related field.
• Minimum 3 years of experience in marketing, growth, or business operations within a consumer internet, fintech, payments, travel, or digital platform company.
• Strong written and verbal communication skills in English and Mandarin. Excellent Chinese copywriting and content localisation skills.
• Good understanding of the global digital marketing landscape and consumer behavior, with strong knowledge of the mainland China internet ecosystem, user behavior, social media platforms, and marketing trends.

Good-To Haves

• Experience in online-to-offline (O2O), digital payments, fintech, e-commerce, travel, or other consumer internet industries, with a proven track record of driving user acquisition, engagement, and business growth, is preferred.
• Strategic thinker with strong analytical and data-driven decision-making skills, while remaining hands-on in execution.
• Thrives in a fast-paced, dynamic, and often ambiguous environment, with the flexibility to adapt to changing business priorities.
• Curious, resilient, proactive, and highly adaptable, with the ability to perform effectively under pressure.
• Strong problem-solving, prioritization, and organizational skills, with the ability to manage multiple initiatives and work independently.
• Excellent communication and stakeholder management skills, with a proven ability to collaborate across cross-functional, cross-regional, and external teams, build alignment, and drive execution.
• Advanced proficiency in Microsoft Excel and PowerPoint; experience leveraging AI tools to improve productivity and workflow efficiency is an advantage.