Performance Marketing Executive

Performance Marketing Executive

Company: Martizy

Location: Vijayawada, Andhra Pradesh (On-site)

Experience: 1–3 years

Employment Type: Full-time

Reports to: Growth Marketing Manager

About Martizy

Martizy is a multi-brand D2C commerce platform building consumer brands across lifestyle, premium apparel & fragrances, and toys. In our first year, we crossed ₹50L+ in revenue on bootstrapped capital, fulfilled 7,000+ orders across 450+ SKUs, and sustained a 3× blended ROAS. We're now scaling our brand verticals — and paid acquisition is the engine.

About the Role

We're looking for a hands-on Performance Marketing Executive to plan, launch, and optimize paid campaigns across Meta, Google, and marketplace ad platforms. You'll own day-to-day campaign execution across our brand verticals, working closely with the Growth Marketing Manager to hit aggressive ROAS and order-volume targets.

This is a builder role in a bootstrapped, fast-moving startup — you'll get direct ownership of budgets and results, not just reporting duty.

Key Responsibilities

Campaign Execution

• Set up, launch, and manage paid campaigns on Meta Ads (Facebook/Instagram) and Google Ads (Search, Shopping, Performance Max, YouTube)
• Manage marketplace advertising (Amazon Ads, Flipkart Ads) for listed SKUs
• Execute daily optimizations: budget pacing, bid adjustments, audience refinement, and creative rotation

Performance & Analytics

• Track and report daily/weekly performance against ROAS, CAC, CTR, CVR, and AOV targets
• Maintain campaign dashboards and share actionable insights with the growth team
• Run structured A/B tests on creatives, audiences, landing pages, and offers

Creative & Funnel Collaboration

• Brief the design/content team on ad creative requirements based on performance data
• Identify winning hooks, formats, and angles; scale what works, kill what doesn't
• Coordinate with the e-commerce team on landing pages, product pages, and conversion funnels

Growth Support

• Assist with retention channels: WhatsApp marketing, email/SMS campaigns, and remarketing flows
• Monitor competitor ad activity and D2C category trends
• Support new brand/product launches with go-to-market campaign plans

What We're Looking For

• 1–3 years of hands-on experience running Meta and/or Google Ads campaigns (D2C, e-commerce, or agency background preferred)
• Working knowledge of GA4, Meta Ads Manager, Google Ads Editor, and pixel/conversion tracking setup
• Comfort with numbers — you should be able to read a campaign report and know what to do next
• Basic understanding of e-commerce funnels, marketplace ads, and creative testing
• Bias for action: willingness to test fast, fail cheap, and iterate
• Bonus: experience with Shopify, marketplace seller panels, or WhatsApp marketing tools

What You'll Get

• Direct ownership of ad budgets and measurable business outcomes
• Exposure to building multiple brands from the ground up within one platform
• A fast learning curve working directly with founders and the growth leadership
• Competitive salary with performance-linked incentives