Performance Marketing Executive

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Performance Marketing Executive

Remote

• Full Time | 5 Days/Week Apply for this role
  
  

About This Role

As a Performance Marketing Executive at 4KMEDIA, you will be responsible for planning, executing, optimizing, and scaling paid advertising campaigns across Meta and Google platforms.

This is a results-driven role.

You will be measured on ROI, cost efficiency, lead quality, and campaign scalability — not just impressions or clicks.

You will collaborate closely with Social Media Managers, Content Writers, Designers, and the Sales team to align paid campaigns with business goals.

Requirements

• 2–4 years of hands-on experience managing paid ad campaigns.
• Proven track record of generating leads, conversions, or sales through Meta and Google Ads.
• Strong understanding of full-funnel performance strategy (TOF, MOF, BOF).
• Skills and measurable results matter more than formal education. Degree is not mandatory with proven performance outcomes.
• Experience managing campaign budgets and optimizing for CPA/ROAS.
• Strong analytical ability and reporting discipline.
  
  

Responsibilities

• 1. Campaign Strategy & Setup Plan and execute campaigns on Meta Ads Manager and Google Ads. Structure campaigns based on business goals (lead generation, sales, awareness). Define targeting, creatives, and funnel strategy.
• 2. Optimization & Scaling Monitor daily performance and optimize campaigns. Improve CTR, reduce CPA, and increase ROAS. Conduct A/B testing for creatives, audiences, and copy. Scale winning campaigns strategically.
• 3. Analytics & Reporting Track campaign metrics including CTR, CPC, CPA, ROAS, and Conversion rate. Submit structured weekly performance updates. Prepare detailed monthly performance reports with insights and next-step recommendations.
• 4. Collaboration & Funnel Alignment Work with content and design teams for ad creatives. Align landing pages with campaign objectives. Ensure tracking setup using Meta Pixel, Google Tag, and conversion tracking tools.
• 5. Budget & Performance Control Manage ad budgets responsibly. Monitor performance fluctuations and troubleshoot issues quickly. Ensure accurate tracking and attribution.
  
  

Skills & Qualifications

• Strong expertise in Meta Ads Manager and Google Ads.
• Understanding of audience segmentation and retargeting strategies.
• Experience with conversion tracking setup.
• Analytical mindset with strong data interpretation skills.
• Ability to manage multiple campaigns simultaneously.
• Remote work discipline and accountability.
• (Bonus) Experience with landing page optimization (CRO basics).
• (Bonus) Knowledge of Google Tag Manager.
• (Bonus) Experience running YouTube Ads.
• (Bonus) Understanding of lead nurturing funnels.
• (Bonus) Experience working in a digital marketing agency.
  
  

Key Performance Indicators

• Cost Per Lead (CPL) or Cost Per Acquisition (CPA)
• Return on Ad Spend (ROAS)
• Conversion rate improvement
• Budget utilization efficiency
• Campaign scalability
• Reporting accuracy and timeliness
  
  

CTC Offered: Based on skills, portfolio, and performance capability

Benefits

• 100% Remote Work
• 5-Day Work Week
• Flexible & Asynchronous Communication
• Health & Term Insurance Coverage (up to ₹1 Crore)
• 30 Paid Leave Days Annually
• Learning & Upskilling Support
• Company Outings & Team Celebrations
  
  

Learn More About 4KMEDIA

• Life at 4KMEDIA