Performance Marketing & Growth Specialist

Performance Marketing & Growth Specialist

Aaryuvedam Hospital | Gurugram, Haryana | Full-Time | On-Site

About Aaryuvedam Hospital

Aaryuvedam Hospital is a specialized Ayurveda and Panchkarma healthcare organization focused on authentic Ayurvedic treatment for chronic and lifestyle-related conditions.

We combine Ayurvedic medicines, Panchkarma therapies, personalized diet, lifestyle modification and preventive Ayurveda to provide personalized, root-cause-focused healthcare.

As Aaryuvedam continues to expand its presence across multiple locations, we are building a strong digital-first patient acquisition and growth ecosystem .

About the Role

We are looking for a Performance Marketing & Growth Specialist to take ownership of our digital growth and patient acquisition.

This is not a role limited to running advertisements. You will be responsible for understanding the complete marketing funnel:

Ad → Lead → Follow-up → Consultation → Patient → Revenue

You will work closely with the leadership, clinical, content, creative and telecalling teams to improve lead quality, conversion and overall marketing ROI.

Key Responsibilities

Performance Marketing

• Plan, launch and optimize Meta Ads and Google Ads campaigns.
• Manage campaigns for OPD, IPD, Panchkarma and specialized healthcare programs.
• Optimize CPL, CAC, conversion rates and ROAS.
• Test audiences, creatives, offers, campaigns and landing pages.
• Manage and optimize marketing budgets.

Lead Generation & Patient Acquisition

• Generate consistent, high-quality patient enquiries.
• Track the complete lead-to-patient journey.
• Work with the telecalling team to improve lead conversion.
• Identify and solve conversion drop-offs.
• Focus on quality and business outcomes, not just lead volume .

SEO & Organic Growth

• Develop and execute SEO strategies.
• Conduct keyword and competitor research.
• Improve website rankings and organic traffic.
• Work on on-page, technical and local SEO.
• Identify opportunities to generate organic patient enquiries.

Analytics & Growth

• Monitor campaign performance and marketing KPIs.
• Build performance dashboards and reports.
• Analyse CPL, CAC, CTR, CPC, conversion rate, ROAS and revenue.
• Conduct A/B testing and marketing experiments.
• Identify new channels and growth opportunities.
• Continuously improve the marketing funnel.

Content & Creative Performance

• Work with the content and creative teams to develop high-performing campaigns.
• Identify winning hooks, topics, formats and offers.
• Use performance data to guide creative strategy.
• Test new ad concepts and messaging.

Key KPIs

Your performance will be measured through:

• Qualified leads generated
• Cost per qualified lead
• Consultation bookings
• Lead-to-consultation conversion
• Patient conversion
• Patient Acquisition Cost (CAC)
• Revenue generated through digital marketing
• ROAS
• Organic traffic and SEO growth
• Overall digital patient acquisition

What We're Looking For

• 2–5 years of hands-on experience in Performance Marketing, Digital Marketing or Growth Marketing.
• Strong experience with Meta Ads Manager .
• Google Ads experience preferred.
• Good understanding of SEO and Google Search Console .
• Experience with GA4/Google Analytics and marketing dashboards.
• Strong analytical and data interpretation skills.
• Understanding of marketing funnels and conversion optimization.
• Experience with A/B testing and experimentation.
• Strong understanding of CPL, CAC, CTR, CPC, conversion rate and ROAS.
• Excellent communication and coordination skills.
• Ability to work independently and take ownership of targets.
• Healthcare, hospital, Ayurveda, wellness or service-industry experience will be an advantage.

Who Should Apply?

We are not looking for someone who only knows how to run ads or prepare reports.

We are looking for a growth-oriented marketer who thinks in terms of business results.

If you naturally ask:

“How can we generate more qualified patients at a lower acquisition cost?”

— we would like to hear from you.

Why Join Aaryuvedam?

• Work directly with the leadership team.
• Own and shape the digital growth strategy.
• Work across Meta Ads, Google Ads, SEO, analytics, content and conversion optimization .
• Be part of a rapidly growing Ayurveda healthcare brand.
• Opportunity for significant responsibility and career growth.

Location: Gurugram, Haryana

Job Type: Full-Time | On-Site

Experience: 2–5 Years

Salary: ₹6–10 LPA + Performance Incentives

Apply now and become a part of Aaryuvedam's digital growth journey.