Performance Marketing Manager
JOB DESCRIPTION
Skincare & Beauty | Full-Time | Ghaziabad
Company: Suroskie
Location: Ghaziabad, UP (Work from Office)
Working Days: Monday – Saturday (6 Days)
Experience: 5–6 Years — Preferably in Beauty / Skincare / D2C / E-Commerce
Salary: Up to ₹1,00,000 per month
Important — Preferred Industry Background
Strong preference for candidates with hands-on performance marketing experience in Beauty, Skincare, D2C, or E-Commerce. Candidates from outside this domain may be considered only with a clearly demonstrated track record of scaling D2C-style funnels.
ABOUT THE ROLE
Suroskie is a fast-growing D2C skincare and beauty brand built for the modern Indian consumer — from tinted moisturizers with SPF to hydrating face mists, told through creators who get it. We're looking for a highly driven, data-oriented Performance Marketing Manager to scale our digital growth across paid channels. You'll own customer acquisition, funnel optimization, and ROAS scaling across Meta, Google, and Snapchat — turning ad spend into a predictable revenue engine.
KEY RESPONSIBILITIES
Plan, execute, and optimize paid campaigns across Meta Ads (Facebook & Instagram), Google Ads (Search, Display, YouTube), and Snapchat Ads.
Minimum budget handled 1 crore in a month .
Own the end-to-end performance marketing funnel — Awareness → Consideration → Conversion
— and the metrics at every stage.
Drive customer acquisition and revenue growth while holding the line on target ROAS and CPA.
Analyze campaign performance daily, spot trends early, and scale winning audiences, creatives, and placements.
Run structured A/B tests on creatives, audiences, landing pages, and ad copy — and turn learnings into the next round.
Partner closely with creative, content, and brand teams to brief and ship high-converting ad assets, including UGC and influencer-led creatives.
Track and report key metrics — CTR, CPC, CPA, ROAS, LTV — in clean, decision-ready dashboards.
Optimize landing pages and conversion funnels in collaboration with the website/Shopify team for better CVR.
Plan and allocate monthly budgets across platforms, channels, and campaigns to maximize blended ROAS.
Stay ahead of platform updates, algorithm shifts, and competitor strategies — and translate them into our roadmap.
- 5–6 years of hands-on performance marketing experience, preferably in skincare, beauty, or D2C e-commerce.
- Proven track record of scaling paid campaigns with strong, sustained ROI / ROAS.
- Hands-on expertise in Meta Ads Manager, Google Ads (Search, Display, YouTube), and Snapchat Ads.
- Sharp analytical skills and a data-driven mindset — you make decisions with numbers, not gut alone.
- Working knowledge of tracking tools — Google Analytics, Meta Pixel, and UTM tracking.
- Solid understanding of conversion rate optimization (CRO) and funnel diagnostics.
- Experience managing high ad spends with consistent, predictable performance.
- Excellent communication skills and the ability to manage stakeholders across creative, brand, and leadership teams.
YOU'LL STAND OUT IF YOU HAVE
- Experience running performance marketing for a Shopify or similar D2C e-commerce stack.
- A strong point of view on influencer / UGC-driven performance creatives — what works, what doesn't, and why.
- Familiarity with GA4, Google Tag Manager, Google Search Console, and Microsoft Clarity.
- A bias for action, ownership mentality, and hunger to grow a brand from the inside.
High-Growth Brand
Be part of a skincare brand rewriting its growth story.
Your strategy. Your execution. Your impact — measurable every day.
Up to ₹1 lakh per month plus performance incentives.
- Send me your cv _ hr@suroskie.com _ with the last drawn salary.