Performance Marketing Manager (Ecommerce)

Job Description:

Are you a passionate and driven individual seeking to make a significant impact in the parenting industry? Join us Mama’s Choice , part of The Parentinc, #1 Parenting Platform in South East Asia across Content, Community and Commerce. Headquartered in Singapore with offices in Indonesia, Thailand, Malaysia, Philippines and Vietnam, we are funded by top global VCs and institutional investors such as East Ventures, Central Retail Corp., LINE SEA Corp., Fosun International, JD.com, Mirae Asset-Naver New Growth Fund, and Vertex Ventures.

With us, you will get both the security of a mature start-up and the excitement of a new and fast-growing venture. Our mission is to alleviate the worries of parenthood by providing a wide range of high-quality, innovative products tailored specifically for mamas and their little ones.

About the role:

Mama’s Choice is looking for a Performance Marketing Manager to lead our performance marketing and drive profitable ecommerce growth in Thailand.

This is a hands-on role managing a team of two junior marketers. You will own paid media strategy, campaign performance, creative testing and optimization across our key ecommerce channels.

Responsibilities:

1. Campaign Strategy & Execution

• Develop and execute full-funnel paid media strategies across TikTok, Meta, Google, LINE, Shopee, and Lazada.
• Own performance marketing budgets and revenue targets, balancing growth, CAC/ROAS and contribution margin.

2. Ad Optimization, Data & Performance Insights

• Optimize campaigns for the mom and baby segment through targeted audience segmentation, lifecycle messaging, and creative A/B testing to identify scalable winners. 
• Own the creative testing roadmap across hooks, angles, formats, offers and CTAs to identify and scale winning concepts.
• Analyse channel and funnel performance across CTR, CVR, CAC, ROAS, CPA and LTV, identifying opportunities across media, landing pages, offers and checkout conversion.
• Build dashboards and reporting that translate performance data into clear actions for the ecommerce and commercial teams.

3. Leadership & Cross-Functional Collaboration

• Work closely with creative, ecommerce, commercial and marketing teams to drive campaign execution and growth.
• Manage, coach and develop a team of two junior ecommerce/performance marketers.

Requirements:

• 4+ years of hands-on performance marketing experience, ideally within ecommerce, DTC, FMCG, beauty, consumer healthcare or consumer brands.
• Deep understanding of acquisition funnels, ROAS/CAC economics, and scaling paid channels
• Hands-on experience with Meta Ads, TikTok Ads, Google Ads, and eCommerce performance platforms
• Strong people management and interpersonal skills to collaborate across cross-functional teams
• Fluent in English and Thai