Product Growth _GTM

Hire22.ai is building India's first agentic recruitment platform, shortlisting mid and senior talent in 22 hours using AI. As a Product Growth Associate, you will own client acquisition, support go-to-market execution, collaborate on product development, and contribute to design and UX decisions. This is a hands-on role with direct access to the

founding team and real ownership from day one.

Role And Responsibilities

Client Acquisition

• Identify and qualify leads across recruiter, employer, and enterprise segments
• Build top-of-funnel through outbound outreach, referral programs, and channel partnerships
• Own the sales cycle from first contact to onboarding including demo, follow-up, and close
• Maintain pipeline hygiene in the CRM with accurate deal stages and conversion tracking
  
  

Go-to-Market (GTM)

• Support GTM planning for new feature launches including messaging, channel selection, and rollout
  
  

sequencing

• Coordinate with content, SEO, and design teams to align campaigns with ICP targeting
• Track GTM outcomes and prepare structured post-launch reports
• Identify new market segments and whitespace opportunities through competitive research
  
  

ICP Definition and Market Research

• Define and continuously refine Ideal Customer Profiles using CRM data and win/loss interviews
• Segment prospects by firmographics, role, and buying signals to prioritise outreach
• Conduct customer interviews and synthesise insights into actionable briefs for the product team
  
  

Product Collaboration

• Translate customer feedback and market signals into clear product input documents
• Participate in sprint reviews and roadmap discussions as the voice of the market
• Monitor feature adoption and engagement across SARA matching and JoinX Score and flag gaps
  
  

UI/UX Collaboration

• Work with the design team to review user flows, wireframes, and prototypes on Figma
• Provide market and user feedback to inform UX decisions across the recruiter and employer portals
• Identify friction points in onboarding and product flows through user interviews and usage data
• Review and validate designs against real-world recruiter and employer expectations before launch
  
  

Reporting and Analytics

• Publish weekly growth reports covering MQL and SQL counts, CAC, pipeline value, and experiment results
• Run A/B tests and activation experiments and document findings and recommendations
• Build and maintain dashboards to track KPIs for the founding team
  
  

Skills Required

Must-Have

• Client acquisition and B2B outbound sales from prospecting to close
• Go-to-market execution including positioning, launch planning, and channel management
• ICP definition using data and qualitative research to identify best-fit customers
• Strong written communication for briefs, follow-up emails, and structured reports
• Product thinking and ability to translate market feedback into feature requirements
• Basic UX sensibility and ability to review and give feedback on product designs
• Data interpretation including reading funnel metrics, cohort data, and experiment results
  
  

Good to Have

• Knowledge of HR-tech or recruitment domain
• Hands-on experience with Figma for reviewing or annotating designs
• Experience working on or alongside AI-powered products
• Community-led or content-led growth experience
• Basic SQL for ad-hoc data pulls
  
  

TOOLS AND PLATFORMS

CRM and Sales

• HubSpot / Zoho CRM / Salesforce for pipeline management and lead tracking
• LinkedIn Sales Navigator for prospecting and outbound
• Apollo.io / Hunter.io for lead enrichment and email outreach
  
  

Design and UX

• Figma for reviewing wireframes, prototypes, and user flows
• Maze / Hotjar for usability testing and session recording
• Loom for async design feedback and walkthroughs
  
  

Analytics and Experiments

• Mixpanel / Amplitude / GA4 for product analytics and funnel tracking
• Google Sheets / Excel for reporting, cohort analysis, and dashboards
• Notion / Confluence for documentation and experiment briefs
  
  

GTM and Marketing

• Mailchimp / Brevo for email campaign management
• Canva for lightweight campaign creatives
• Ahrefs / SEMrush for keyword research and content-GTM alignment
  
  

Collaboration

• Slack, Google Meet, Jira / Linear for day-to-day team coordination
  
  

YOU ARE A FIT IF YOU HAVE

• 2 to 3 years of experience in B2B SaaS, HR-tech, startup, or a growth and sales role
• Managed outbound lead generation with measurable pipeline outcomes
• Contributed to at least one GTM plan, product launch, or go-live campaign
• Used a CRM actively to track and report on the sales funnel
• Reviewed product designs or user flows and shared structured feedback
• Interviewed customers or users and converted findings into structured documents
• Demonstrated ownership by moving without being told and following through
  
  

What We Offer

• Rs. 3 to 7 LPA fixed compensation
• Hybrid work setup with Bengaluru HQ and flexibility
• Direct access to founders with a short decision loop
• Real ownership from week one with work that ships in weeks not quarters
• Steep, fast learning curve across GTM, product, data, and clients
• Front-row seat to building Indias first agentic recruitment platform
  
  

Skills: crm,hr tech,gtm,b2b saas,sales