Product Growth Lead

Join us in creating the most personalized cloud communications solutions worldwide together!

Why Dexatel : Founded in 2015, Dexatel is a product-led company devoted to providing businesses with the tools they need to connect with their customers. As a leader in CPaaS, we provide omnichannel communications solutions to clients like TikTok and Alibaba. We empower businesses to build and deploy scalable communication solutions tailored to their specific needs, ensuring enhanced customer satisfaction and increased operational efficiency. Our culture is based on caring for our clients and prioritizing their business outcomes.

Our mission is to provide a personalized and individual experience to every customer.

Why this role: The Product Growth Lead is responsible for driving the commercial success of Dexatel's self-service platform. This role focuses on maximizing customer acquisition, activation, monetization, retention, and expansion through data-driven experimentation, customer insights, and cross-functional collaboration.

Working closely with Product, Engineering, Marketing, Sales, Customer Success, and Finance, the Product Growth Lead will identify growth opportunities, optimize the user journey, and ensure measurable business impact across the product lifecycle.

Key Responsibilities

• Own and optimize the entire self-service customer journey, from website visit and signup to activation, first payment, retention, and expansion.
• Develop and execute Product-Led Growth (PLG) initiatives that improve user onboarding, activation, adoption, and customer success without Sales intervention.
• Identify growth opportunities by analyzing customer behavior, funnel performance, and market insights.
• Lead continuous experimentation through A/B testing, pricing and packaging optimization, landing pages, checkout flows, onboarding, and lifecycle campaigns.
• Improve key commercial metrics, including visitor-to-signup, activation, paid conversion, retention, Monthly Recurring Revenue (MRR), Customer Lifetime Value (LTV), Net Revenue Retention (NRR), and expansion revenue.
• Reduce Customer Acquisition Cost (CAC) and customer churn through data-driven optimization initiatives.
• Define, monitor, and report on growth KPIs, translating insights into actionable business recommendations.
• Collaborate closely with Product, Engineering, Marketing, Sales, Customer Success, and Finance to prioritize high-impact growth initiatives.
• Influence product priorities using commercial insights and customer feedback while partnering with Product and Engineering teams on execution.
• Optimize pricing strategies, free trials, upgrade journeys, referral programs, developer experience, and in-product guidance to maximize customer conversion.
• Build a culture of experimentation and continuous improvement, ensuring every initiative is measurable and aligned with business objectives.
• Present growth performance, strategic recommendations, and commercial opportunities to executive leadership.

Requirements

• 5+ years of experience in Product Growth, Product-Led Growth (PLG), Growth Marketing, Product Management, or Commercial Strategy within CPaaS, SaaS, B2B software, or other technology companies.
• Proven track record of growing self-service or product-led products by improving acquisition, activation, conversion, retention, and revenue through data-driven initiatives.
• Strong analytical expertise with hands-on experience using product analytics and experimentation tools such as Amplitude, Mixpanel, GA4, Hotjar, Microsoft Clarity, or similar platforms.
• Deep understanding of SaaS growth metrics and commercial KPIs, including MRR, ARR, CAC, LTV, NRR, churn, conversion funnels, pricing strategy, and lifecycle optimization.
• Experience leading cross-functional initiatives by partnering with Product, Engineering, Marketing, Sales, Customer Success, and Finance teams in agile environments.
• Proficiency in designing and executing growth experiments, including A/B testing, onboarding optimization, pricing and packaging improvements, checkout flows, and customer lifecycle campaigns.
• Excellent communication, stakeholder management, and strategic thinking skills, with the ability to present data-driven recommendations and influence executive-level decisions.