Product Marketing Manager

About the Company

Join the Rocketship 🚀

We’re building ShopOS — AI agents powering the entire ecommerce stack. Already past PMF, we’re scaling fast and shaping the future of how online brands are built with AI. Co-founded by seasoned builders with multiple successful exits to companies like Flipkart and Polygon Labs — and backed by Binny Bansal — this isn’t just another start-up.

It’s your front-row seat to the next big shift in ecommerce.

About the Role

We are looking for a data-driven Product Marketing Manager (Acquisition + Retention & PLG) to own the user journey from the moment of signup to long-term advocacy. Your mission is to bridge the gap between "signed up" and "power user" by building high-impact lifecycle systems. You will sit at the intersection of Product, Growth, and Marketing, using data to identify friction points and deploying automated nudges, emails, and in-product experiences that drive activation, retention, and expansion. This is a highly analytical role perfect for someone who loves decoding user behavior to build "fail-proof" growth loops.

What You’ll Own

1. Lifecycle - Acquisition & Retention Strategy

• Design and execute end-to-end lifecycle journeys:
• Signup → Activation → Engagement → Expansion → Paid
• Build and optimize automated onboarding flows that help users reach the product’s core value faster
• Create systems for feature discovery, usage nudges, and dormant user reactivation
• Design expansion journeys that convert engaged users into power users and paying customers
• Develop retention frameworks that improve user stickiness and long-term product engagement

2. Product Analytics & User Insights

• Analyze user behavior using tools like PostHog, Metabase, Mixpanel, or GA4
• Identify drop-off points, activation barriers, and engagement gaps
• Define and track Product Qualified Lead (PQL) signals
• Identify the product’s “Aha!” moment and optimize onboarding flows to help users reach it faster
• Act as the Voice of the User , feeding insights back to Product and Engineering teams

3. Multi-Channel Messaging & Lifecycle Automation

• Own lifecycle messaging across email, in-app nudges, product notifications, and feature announcements
• Build automated lifecycle journeys using tools such as Loops, Customer.io, or similar platforms
• Craft high-converting, educational messaging that simplifies complex product value
• Trigger contextual messages based on user behavior, feature usage, and product events
• Continuously optimize lifecycle campaigns to improve engagement and activation

4. In-Product Growth & Monetization

• Partner closely with Product teams to design in-product growth mechanisms
• Experiment with usage-based nudges, milestone celebrations, and paywalls
• Run experiments to improve Signup → Activated User conversion
• Build product-led upsell opportunities through feature usage and engagement signals
• Identify opportunities to increase expansion revenue from existing users

What We’re Looking For

• 4–6 years of experience in Product Marketing, Lifecycle Marketing, or Growth roles
• Strong experience working in SaaS or PLG-driven products
• Deep understanding of product analytics and user behavior analysis
• Experience with analytics tools such as Mixpanel, Amplitude, PostHog, or GA4
• Familiarity with lifecycle automation platforms like Customer.io, Braze, Loops, or similar tools
• Strong analytical mindset with the ability to turn data into actionable growth experiments
• Exceptional product messaging and writing skills
• Ability to simplify complex technical features into clear user value
• Experience collaborating with Product, Engineering, and Growth teams
• Strong ownership mindset and ability to operate in fast-paced startup environments

KPIs You’ll Be Measured On

This role will be measured by improvements in product engagement, lifecycle efficiency, and revenue expansion.

Product Usage Metrics

Increase DAU / MAU

Increase feature adoption rates

Increase session frequency and product engagement

Lifecycle Engagement Metrics

Improve email engagement rates

Improve CTR and conversion from lifecycle messaging

Improve performance across retention cohorts and lifecycle campaigns

Activation Metrics

Increase Signup → Activated User conversion

Increase Activated Users → PQL conversion

Revenue Expansion Metrics

Increase PQL → Paid conversion

Increase expansion revenue from existing users

You’ll Thrive If You Are…

• A data-driven problem solver who enjoys analyzing user behavior
• Passionate about building product-led growth loops
• Comfortable experimenting and iterating rapidly
• Obsessed with improving user journeys and product engagement
• Motivated by turning product usage into measurable revenue impact

Our Values

Extreme ownership and bias for action

Honest, high-velocity communication

Respect for craft and obsession with users

Fast, scrappy iteration over perfection

Low ego, high empathy, radical candor

What We Offer

Competitive salary and meaningful equity

Direct mentorship from founders

Ownership of a core growth and retention function

Bangalore (HSR Layout) — In-office role (No Remote)

Location

Bangalore (HSR Layout) — In-office role (No Remote)

Why Join Us? 💡

Build the growth engine of a category-defining AI company

Work directly with experienced founders

Operate at the intersection of AI, ecommerce, and product-led growth

Be part of a high-ownership, high-impact journey shaping the future of commerce