Senior Growth Marketing Manager – B2B eCommerce

We are looking for a hands-on Growth Marketing professional to drive demand generation, qualified pipeline, and revenue growth for B2B eCommerce businesses serving US and international markets.

This role is ideal for someone who has built and scaled multi-channel marketing programs across Paid Media, Organic SEO, Email Marketing, and Marketing Automation while partnering closely with Sales and Business teams.

If you enjoy owning marketing performance end-to-end—from generating qualified leads to improving conversion rates and revenue—this role is for you.

Note: This is a Growth Marketing role. It is not an Amazon Marketplace, Catalog Management, Vendor Central, or eCommerce Operations role.

Key Responsibilities

• Own and scale paid acquisition across Google Ads and LinkedIn Ads to generate qualified B2B leads and maximize ROAS.
• Develop and execute Organic SEO strategies to improve keyword rankings, website traffic, and inbound lead generation.
• Build and optimize Email Marketing and Marketing Automation campaigns for lead nurturing, customer engagement, and retention.
• Execute growth initiatives across Shopify, BigCommerce, WooCommerce, Magento, or similar eCommerce platforms.
• Improve website performance through CRO, A/B testing, landing page optimization, and user journey improvements.
• Manage marketing budgets and optimize performance across Revenue, ROAS, CAC, CPL, MQLs, SQLs, and Conversion Rates.
• Analyze campaign performance using GA4, CRM platforms, and marketing analytics tools.
• Collaborate closely with Sales, Product, Content, and Leadership teams to drive pipeline growth and revenue.
• Leverage AI tools to improve campaign execution, reporting, content creation, and marketing automation.

Required Experience

• 5–8 years of experience in Growth Marketing, Digital Marketing, or Demand Generation.
• Experience working with B2B companies serving US or international markets.
• Experience marketing B2B eCommerce brands, eCommerce technology companies, SaaS products for eCommerce, or businesses selling through eCommerce platforms.
• Hands-on experience managing marketing campaigns that directly impact lead generation and revenue.
• Experience managing marketing budgets and optimizing campaign performance.

Who Should Apply?

✔ Hands-on Growth Marketers with expertise in PPC + Organic SEO + Email Marketing.

✔ Professionals who have managed marketing budgets, revenue, and international B2B eCommerce growth.

✔ Candidates with experience working on Shopify or similar eCommerce platforms.

Interested?

We'd love to hear from you!

Send your resume to 👉 varsha@upbott.com

About Company

Upbott Consulting Private Limited is a boutique e-commerce technology and marketing consulting company, catering to B2B and B2C e-commerce businesses in the US and UK. Incepted in 2017, we have experienced rapid growth and forayed into strategic marketing consulting over the last 7 years.

We are a group of seasoned e-commerce professionals with over 15 years of experience. Home to an excellent team of young, dynamic, and passionate professionals who love solving complex e-commerce and challenges, we take pride in exceeding customer expectations every time by providing high-quality solutions and ensuring long-term success.